SOURCE: Virgin HealthMiles

Virgin HealthMiles

April 13, 2011 09:29 ET

Virgin HealthMiles Spotlights the Value of an Integrated Approach to Employee Health Incentives During 2011 Workforce Management Online Benefits Conference

Company Says Integrated Approach Drives Higher Engagement, Helps Employers Maximize Incentives Strategy and Wellness Investments

BOSTON, MA--(Marketwire - Apr 13, 2011) - Health and wellness incentives are an important part of any employee health management strategy. But for incentives to play a role in improving employee health, they must align with the long-term behaviors employers want to promote. Virgin HealthMiles, a leading provider of technology-based employee health programs that reward individuals for getting healthy, today announced it will speak on the value of integrating an organization's various incentives-based corporate wellness programs during Workforce Management's 2011 online Benefits Conference. Integrated Incentives, pioneered by Virgin HealthMiles, provides a unified employee experience that increases program engagement levels and maximizes the impact of the incentives strategy.

The session, "Reaping the Rewards: An Integrated Approach to Employee Health Incentives," will take place Tuesday, April 19, 2011, from noon-1:00 p.m. ET.

During this 60-minute interactive discussion, Virgin HealthMiles' senior vice president of marketing and member engagement, Tom Abshire, will discuss effective incentive practices and how to maximize results through an integrated approach. Joining Abshire in the event will be Paul Hebert, managing director and lead consultant for Incentive Intelligence and one of the country's top loyalty and incentives experts.

Data shows 95 percent of today's healthcare spending is focused on chronic diseases like type 2 diabetes and coronary artery disease, which are influenced by one's activity levels, diet and smoking. Yet only five percent of spending is focused on preventing these conditions before their onset. Virgin HealthMiles advocates the value of prevention as a key strategy for controlling rising healthcare costs through an incentives-based approach to wellness.

"Whether an organization is just starting to reward healthy behaviors or already has a well-developed strategy, an integrated approach can help drive higher engagement and better results from employee health programs, maximize the incentives strategy and investments in wellness, and enable organizations to adapt to changing business needs -- ultimately saving time and budget," says Abshire.

During this event, participants will discover best practices for their overall incentive strategy and insights into a powerful new approach to integrate incentives-based employee health and wellness offerings.
Topics will include:

  • Best practices in using incentives to maximize the impact of your overall health and wellness strategies
  • How to successfully tie rewards to program participation and healthy behavior change
  • How integrating incentives can maximize your budget, improve reporting and drive better results and participation in your programs

To register for the live webinar, please visit:

A free recording of the webinar will be available on the Virgin HealthMiles website at:

About Virgin HealthMiles
Virgin HealthMiles provides technology-based employee health programs that pay people to get active. The company's Pay-for-Prevention™ approach, based on physical activity and healthy lifestyle change, attracts an average of 40 percent of employees who participate, which helps organizations reduce medical costs and improve employee productivity and satisfaction. The program is offered by employers, government entities, and insurers. Over 120 industry leaders representing more than 700,000 employees across the U.S., including American Diabetes Association, OhioHealth, Ochsner Health System, MWV, SunGard, SunTrust, and Timberland have selected Virgin HealthMiles' award-winning program for their employees. The company is a member of Sir Richard Branson's Virgin Group. For more information, visit

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