SOURCE: Nominum


February 08, 2011 09:00 ET

Virgin Media Selects Nominum for Navigation Assistance

NavAssist™ and Vantio™ NXR Improve Internet Experience for Millions of Virgin Broadband Customers

REDWOOD CITY, CA--(Marketwire - February 8, 2011) - Nominum, the leader in secure and intelligent DNS solutions, announced today that Virgin Media has selected NavAssist and Vantio NXR for their navigation assistance service. NavAssist is a consumer application that makes it easier for Internet users to navigate the web, while Vantio NXR is a policy software module for Nominum's industry-leading Vantio Intelligent DNS System. Virgin had previously deployed Nominum's caching DNS server technology, which they recently upgraded to the Vantio Intelligent DNS System. 

Virgin Media has long led the industry by offering innovative new services that improve the Internet experience for their customers. For navigation assistance Virgin Media wanted a tightly integrated solution from a single vendor. Because their customers expect the best from them, they knew their new service had to be engaging and responsible, making it simple for their customers to reach their intended destinations quickly and easily, without ever disrupting any web applications.

"We take our commitment to our customers very seriously -- we want to make the digital world the brilliant place it should be," said John O'Dwyer, Online Applications Manager at Virgin Media. "We chose to work with Nominum on our new service because the NavAssist team demonstrated a deep understanding of how people experience the Internet and how to create an integrated service that is helpful and engaging for them."

Virgin Media collaborated closely with search and user interface experts on Nominum's development team to design distinctive web pages that include many features to simplify the service and explain how it works. The web pages are branded so end users understand the service is being offered by Virgin Media and how to easily opt out if they choose not to receive it.

Nominum's integrated solution offered additional benefits. Adaptive Learning capabilities embedded in NavAssist intelligently separate browsing activity initiated by Virgin Media's end users from the machine- or application-generated queries usually associated with malware. 

"Virgin Media took full advantage of all of the capabilities of our platform and team to deliver a cutting edge navigation assistance service," said Jon Shalowitz, Executive Vice President of Marketing at Nominum. "We will continue to work with leading customers to advance this state-of-the-art service and build on the 20 million end users around the world that already benefit from it." 

About Virgin Media

With almost 10 million customers, Virgin Media is the UK's first quad-play provider of broadband, TV, phone and mobile.

The company is one of the largest residential broadband providers in the UK, using a unique fibre optic cable network to deliver next generation ultrafast internet access of up to 50Mb to just over half of all homes. Combined with a high speed ADSL service and mobile broadband products, Virgin Media is able to offer broadband internet access to virtually the entire country.

Virgin Media Inc. is listed on the NASDAQ Stock Market and the London Stock Exchange (VMED).

About Nominum

Nominum's Intelligent DNS systems improve IP networks of all sizes globally; ensuring people always have a safe, secure and enjoyable Internet experience. Nominum in-network software solutions and SKYE™ hosted services form the foundation of the always-on Internet, protecting networks and the families and businesses that use them, and providing superior performance, and reliability. Nominum software and SKYE services now support more than 500 million fixed and mobile broadband users as well as enterprises, universities, and government agencies in every region. For more information visit

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