SOURCE: Kalido


June 27, 2013 12:30 ET

Virgin Media Sharpens Market Insights With Kalido

New Case Study Details Significant Business Improvements Enabled by Kalido® MDM

BURLINGTON, MA--(Marketwired - Jun 27, 2013) - A just-published case study details significant improvements in critical business processes Virgin Media achieved by improving enterprise information consistency and quality using Kalido® MDM Software. The project improved reporting accuracy, inter-unit collaboration and time-to-market for new services bundles and was executed by a small team of professionals in only eight months.

According to Farrukh Hasan, Virgin Media's Information and Governance Architect, rapid expansion meant that common definitions and data consistency needed to be implemented in order to improve collaboration, analysis and reporting. Virgin Media wanted to create a single, authoritative and company-wide view of marketing and sales data. "We can't hide the data. We must have tools to make it available, drive value and drive value quickly."

The company deployed Kalido MDM to help improve the quality and consistency of information across the various functions and groups and improve competitiveness through more rapid creation and delivery of new services.

Benefits tell the story

  • Reduced complexity: Consolidated 200,000 product codes down to a core of approximately 1,000.
  • More robust reporting: The simpler, more consistent master data definitions are used across multiple business functions enriching those definitions with more data for richer reporting.
  • Faster time-to-market: Standard reference data enables business units to deliver new product definitions faster, enabling more rapid entry to market.
  • Significant reduction in manual intervention: The model created to drive Kalido MDM enables 80% of data to be rolled up automatically.
  • Improved insights: Eliminated ambiguity in information, improving predictive analytics and forecasting.

Because of the business and operational benefits accrued by Virgin Media, Kalido MDM has become its standard for product definitions. When the company's staff needs to consult an authoritative list, they turn to MDM. Julian Vercoe, Virgin Media's MDM specialist, says, "If it isn't in MDM, it's not definitive."

"Nothing spells IT success like business success, and this is a great case study on just how quickly that can be accomplished with a small team focused on business results using a tool designed to deliver them," said Derek Thompson, managing director, EMEA, at Kalido.

The full case study on Virgin Media's MDM initiative, as well as case studies from other MDM and data warehousing initiatives can be found at

About Kalido
Kalido is the leading provider of agile information management software. Kalido enables companies to manage data as a shared enterprise asset by supporting the business process of data management. Kalido software has been deployed at more than 300 locations in over 100 countries, including 20 percent of the world's most profitable companies as determined by Fortune Magazine. More information about Kalido can be found at

About Virgin Media
Virgin Media is the first provider of all four broadband, TV, mobile phone and home phone services in the UK.

The company's cable network -- the result of multi-billion pound private investment -- delivers ultrafast broadband to over half of all UK homes, with speeds of up to 120Mb, as well as market leading connectivity to thousands of public and private sector organisations across the country.

Virgin Media has developed the most advanced interactive television service, bringing together broadcast TV, thousands of hours of on demand programming and the best of the web in a single set-top box powered by TiVo. The company was the first to offer HD TV and 3D on demand to millions of British households.

The world's first virtual mobile network was launched by Virgin Media and it is also one of the largest fixed-line home phone providers in the country.

Virgin Media is a part of Liberty Global plc, the world's largest broadband communications group. Together Virgin Media and Liberty Global serve 25 million customers across 14 countries, helping connect people to the digital world and enabling them to discover and experience its endless possibilities.

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