SOURCE: SeeSaw Networks

December 16, 2008 09:00 ET

Virgin Mega TV Joins SeeSaw Networks

Virgin Megastores Provides Advertisers In-Store Access to Young, Affluent Consumers

SAN FRANCISCO, CA--(Marketwire - December 16, 2008) - SeeSaw Networks, a media company offering the most extensive network of place-based digital video advertising, today announced the Virgin Megastore Network as a new network affiliate. The store's "Virgin Mega TV" channel, a network of more than 400 digital displays operated by eVision Networks, provides advertisers with in-store access to on-the-go, young, affluent consumers on the path to purchase at 10 stores in critical national markets.

Virgin Mega TV, the cutting-edge video network in Virgin Megastores nationwide, includes 40-70 large plasma screens per store, which are geared to the affluent 18-44 year old demographic. The screens are used to promote the latest movies, music releases, books and electronics while also enabling customers to interact with the network via mobile phones and the Internet. With the network's new partnership with SeeSaw, advertisers will now be able to leverage the screens to reach more than 2.6 million entertainment and pop culture-conscious consumers each month.

Virgin Mega TV provides a "sticky" environment for digital video advertising by leveraging user-generated content submitted online by consumers to run on the Virgin network. By enabling shoppers to interact with and contribute to the network, Virgin provides advertisers with a unique opportunity to drive brand messages to a tuned-in audience of tech-savvy, entertainment-oriented shoppers.

"Virgin's visionary Virgin Mega TV is an invaluable marketing tool for advertisers who must capture the attention of hard to reach audiences like mobile millennials," said Peter Bowen, CEO at SeeSaw Networks. "Virgin's unique blend of entertaining and traffic-stopping original content with branded promotions provides a tremendous platform for advertisers to connect with their target audience in a high quality setting."

Virgin Mega TV's network reaches viewers on high definition 42" plasmas strategically distributed throughout the stores. Screens are always in view of store customers, who spend an average of 24 minutes shopping. The Virgin Megastore locations include two stores in New York, N.Y.; San Francisco, Calif.; Hollywood, Calif.; Anaheim, Calif.; Ontario, Canada; Denver, Colo.; Orlando, Fla.; Phoenix, Ariz. and Dallas, Tex.

"SeeSaw has established itself as the leading place-based digital video aggregator to reach millennials and college students everywhere they go in their daily lives," said Barry Jaffe, CEO at eVision, the operator of the Virgin Megastores network. "Their extensive network is unmatched in the industry and we're excited to be part of it."

About the Virgin Megastore Network

The Virgin Megastore Network was created and launched in partnership with eVision Networks, a leading provider of Digital Signage Networks. eVision creates and deploys cutting-edge digital signage content across a myriad of environments, including recreational, retail and medical locations. Founded in 1982 as ET Video by Emmy Award winners Barry Jaffe and Gary Hunt, eVision combines creativity with state-of-the-art technology to reach an increasingly elusive consumer with targeted messages. Hughes selected eVision to create BPTV (British Petroleum) and the Arco and AM/PM networks as well. Visit www.evisionnetworks.com or www.virginmega.com for more information.

About SeeSaw Networks

SeeSaw Networks delivers advertising in places where people go in their daily lives -- places like gas stations, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital video network. With more than 40 digital signage networks across 30 different types of locations, SeeSaw is the most extensive national digital video network with over 26,000 venues nationally and growing. SeeSaw delivers over 50 million weekly gross impressions -- more than primetime TV spots at a fraction of the cost. SeeSaw operates SeeSawAds.com, a media service that enables agencies to easily plan, buy and measure place-based digital video advertising. On www.SeeSawAds.com, agencies customize campaigns across different venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can intercept people in their daily life patterns where they work, play and socialize.

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

Contact Information

  • Contact:
    Kickstart Consulting, for SeeSaw Networks
    Laurie Gibson
    Email Contact
    1-650-969-0764