SOURCE: Hardee's



November 06, 2014 08:17 ET

Virginia Hardee's Raise More Than $70,000 for Special Olympics

RICHMOND, VA--(Marketwired - Nov 6, 2014) - Hardee's® restaurants across the state owned and operated by Boddie-Noell Enterprises recently raised more than $70,000 for Special Olympics Virginia. The When You Give, We All Win annual fundraiser invited Virginia Hardee's customers to purchase stars for $1 or $5 in exchange for a sheet of menu coupons. The in-restaurant fundraiser raised $70,410 which will help send more than 460 athletes to the 2015 Special Olympics Virginia Summer Games.

Boddie-Noell Enterprises, the largest Hardee's franchise operator in the United States, has been partners with Special Olympics Virginia for 34 years, contributing more than $1 million to the organization over that time. Boddie-Noell owns and operates nearly 180 Hardee's restaurant locations across Virginia.

"Our thanks go to our loyal guests and restaurant teams who this fall once again supported Special Olympics Virginia," said Jerry Allsbrook, chief marketing officer for Boddie-Noell Enterprises and board member for Special Olympics Virginia. "It's wonderful to help generate the funds to send so many athletes to Summer Games."

In addition to the 2014 fall fundraiser, Boddie-Noell will sponsor the 2015 Polar Plunge® Winter Festival in Virginia Beach on Feb. 6-7 and the Summer Games in Richmond on June 12-13.

"Our athletes face a number of foes and opponents each day but none is more pervasive than low expectations," said Special Olympics Virginia President, Rick Jeffrey. "Boddie-Noell's hands-on support of events like Polar Plunge and Summer Games shows their commitment to celebrating what our athletes and communities can achieve when we play and live unified."

The mission of Special Olympics is to provide year-round sports training and athletic competition in a variety of Olympic-type sports for children and adults with intellectual disabilities. It provides them with continuing opportunities to develop physical fitness, demonstrate courage, experience joy and participate in a sharing of gifts, skills and friendship with their families, other Special Olympics athletes and the community.

To learn more about Special Olympics Virginia please visit

About Boddie-Noell Enterprises
Boddie-Noell Enterprises (BNE) has been a Hardee's franchise operator continuously for more than 50 years. Today BNE is the largest Hardee's franchisee in the United States with 334 restaurants across four states (Virginia, North Carolina, Kentucky and South Carolina). The company employs more than 10,000 people and is headquartered in Rocky Mount, N.C. For more information about the company, visit

About Special Olympics
Special Olympics Virginia is an accredited state program of Special Olympics Incorporated. Special Olympics is an international organization that unleashes the human spirit through the transformative power and joy of sports everyday around the world. Through work in sports, health education and community building, Special Olympics is addressing inactivity, injustice, intolerance and social isolation by encouraging and empowering people with intellectual disabilities, which leads to a more welcoming and inclusive society. Visit us at Engage with us on Twitter @solympicsva;; Instagram @specialolympicsva and

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