SOURCE: Viridian Energy

Viridian Energy

May 17, 2011 11:06 ET

Viridian Energy Names Industry Veteran as Chief Operating Officer

Joseph Waldman to Elevate Operations, Advance and Manage Company's 600% Growth Rate

NORWALK, CT--(Marketwire - May 17, 2011) - Viridian Energy, a leading provider of affordable, green retail energy, today named Joseph Waldman as chief operating officer. Waldman joins Viridian with more than 15 years of experience in operations, including eight years in retail energy operations and management, and his appointment advances Viridian's vision to provide affordable, renewable energy to the greatest number of customers for a positive collective impact on the environment.

"As we continue to grow, we must also expand internal support to smoothly integrate and maintain the constant stream of new customers," said Michael Fallquist, founder and CEO of Viridian Energy. "With his comprehensive background in managing energy service operations, Joseph brings innovation and deep industry knowledge to this role. We are pleased to have his rich understanding of the retail energy sector benefitting our customers and our vision."

Prior to joining Viridian, Waldman held executive positions with MXenergy and Gateway Energy Services Corporation, where his accomplishments included establishing infrastructure to handle growing customer bases, including customer service systems, setting policies and procedures that facilitated reentry into closed markets and reducing debt while driving company revenues.

As Viridian's newly-named COO, Waldman's primary focus will be on delivering innovative solutions to continually improve the overall flow of customer operations, as well as maintaining the integrity of the data generated. In this role, he is also responsible for all aspects of customer accounts including customer service, enrollments, billing and collections.

With a deep background in developing company operations for new market expansion, Waldman's experience and expertise in retail energy will be valuable as Viridian continues to expand into new retail markets with different operational structures.

"Viridian has outpaced competitors in customer and company growth," said Waldman. "Viridian's leadership team has demonstrated unmatched insight into its market, enabling the company to set the precedent for growth in the industry. I am pleased to join the Viridian team and look forward to being part of Viridian's commitment to clean, sustainable energy solutions. "

About Viridian Energy
Viridian Energy is a retail energy supplier that provides greener electricity at an affordable price. Viridian empowers its customers to make significant collective impact through simple individual choice.

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