SOURCE: Virool, Inc.

Virool

November 18, 2014 08:00 ET

Virool Introduces Free Video Marketing Toolkit for a Complete Campaign Management Solution

Powerful Tools Measure the Performance of Any Channel or Video Campaign

SAN FRANCISCO, CA--(Marketwired - November 18, 2014) - Virool, the fastest growing video distribution platform for marketers, today unveils two free video marketing tools to help anyone with a YouTube channel become smarter about the performance of their video campaigns. The new suite of tools include ChannelWatch, a channel monitor and comparison tool and VideoSpy, a Google Chrome extension that displays a layer of analytics next any YouTube video.

"There is much more to a YouTube video than a view," said Alex Debelov, CEO of Virool. "At Virool, we believe in going beyond the view and that is why we developed our new suite of tools to give marketers a simple way to maximize the performance of their channel, video or campaign."

Online video is the fastest growing digital advertising format and YouTube is the cornerstone of many company's online video efforts. The new suite of tools from Virool deliver a deeper understanding of the performance of any YouTube channel that go beyond the video view count. With simple design and set-up, the new tools offer video marketers a complete campaign management solution.

Take charge of your campaign's performance with ChannelWatch
The new ChannelWatch by Virool is a free measurement tool that delivers deep analysis of any YouTube channel performance. With ChannelWatch, marketers can also see a side-by-side analysis of up to four competing channels. ChannelWatch tracks historical data to display how a channel is performing over time. Features of the new ChannelWatch tool include:

  • Monitor the performance of your channel: The results are displayed in a visual scorecard of simple charts that are easy to understand and analyze.
  • Side-by-side view against competing channels: Understand how your channel is performing next to one or more competitors. View a side-by-side channel comparison or see how you rank in the industry.
  • Measure video and channel performance over time: ChannelWatch tracks historical data to show how a channel is performing over time.
  • Top channels and trending videos: ChannelWatch displays the most engaging video or channel across popular industries and brand categories. 

Plug in VideoSpy to reveal the true engagement of any YouTube video
VideoSpy is a free Google Chrome extension that provides a simple snapshot of a YouTube video's performance and engagement. The sleek display includes video statistics, channel statistics and social response to help users optimize daily based on performance. Connect VideoSpy to the new Virool ChannelWatch tool to track the performance of a video or channel over time.

For more information on Virool ChannelWatch, visit channel.virool.com. To download the Virool VideoSpy, visit tools.virool.com/videospy.

About Virool Inc.
Virool is a programmatic video distribution platform for individuals, small businesses, and big global brands and their agencies. With custom players that enable one-click social sharing, advanced targeting, and a 100% transparent analytics platform, Virool promotes long-form digital content both programmatically and through direct native placements. More than 30,000 global paying customers have trusted the Virool platform to promote over 60,000 video advertising campaigns worldwide. Founded in 2012, Virool has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.

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