SOURCE: Virtual Hold Technology

Virtual Hold Technology

February 08, 2011 10:00 ET

Virtual Hold Technology Joins Forces With GM Voices

Partnership Helps Ensure Consistent Branding for VHT Clients

AKRON, OH--(Marketwire - February 8, 2011) - Virtual Hold Technology® (VHT®), the leader in virtual queuing solutions, has entered into a partnership with GM Voices, the largest producer of professionally recorded voice prompts and greetings for telecom applications worldwide. GM Voices now produces high-quality audio files for VHT's virtual queuing solutions for the contact center.

Companies around the world implement Virtual Hold solutions in order to virtually eliminate hold time in the contact center. When there's hold time, the Virtual Hold solution offers customers the option of hanging up the phone and receiving a callback in the same amount of time as if they'd waited on hold. The Virtual Hold solution then initiates a callback when it's the customer's turn to speak to an agent. GM Voices now provides the male and female prerecorded voices that guide and prompt callers using those enhanced customer experience options.

"VHT's virtual queuing solutions provide customers with options for managing their time, and the way those options are presented is important to the customer's perception of the company," said Marcus Graham, CEO and founder of GM Voices. "We know how to make automated greetings and menus feel more like conversations that contribute significantly to a positive caller experience. Our natural-sounding voices add depth and clarity to the Virtual Hold solution, and that really appeals to the customer-focused companies that deploy VHT."

As the leader in voice branding, GM Voices records thousands of messages every day using dozens of voice actors from the world of drama. Clients simply choose a voice consistent with their brand, email their scripts and then receive ready-to-use speech files in the format required by their platform. The company provides voice recording and translation services in more than 100 languages and dialects.

"We've worked with GM Voices to provide a friendly voice as a default option, which is perfect for some of our clients. It can be time-consuming and expensive to audition and hire talent and then produce your own audio files. This partnership enables us to protect our clients' brand while keeping their costs down," said Jeremy Starcher, VHT's vice president, business development. "And for those clients who want to tailor their customers' experience even more, our partnership opens the door for them to start their own relationship with GM Voices."

GM Voices and VHT began their partnership in late 2010.

About GM Voices
GM Voices is the global leader in professionally recorded voice prompts and voice branding solutions for automated voice technologies. By recording only professional voice actors from a state-of-the-art production facility, GM Voices helps companies establish a natural-sounding voice brand that improves the customer experience and helps increase caller containment. Over 100 languages and dialects are offered, with in-country translators and script reviewers ensuring a locally authentic sound for any market. For more information, visit

About Virtual Hold Technology

Virtual Hold Technology® (VHT) is the leading developer of virtual queuing solutions for Fortune 1000 clients. Since its inception in 1995, VHT's patented, award-winning virtual queuing technology has provided return call solutions focused on enhancing the customer experience for financial services, energy/utility, insurance, telecommunications, cable, wireless and retail corporations such as IBM, Bank of America, T-Mobile, Aflac, AT&T, Banco Popular, Verizon, Pacific Gas and Electric Company, Southwest Airlines, Time Warner Cable and AVON. To learn how VHT's virtual queuing solutions can help increase customer satisfaction and reduce contact center costs, visit or call 877-886-8187.

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    Adrienna M. Frazer
    Virtual Hold Technology
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