SOURCE: Virtual Iron Software

September 09, 2008 10:37 ET

Virtual Iron and Promark Technology Deliver True Server Virtualization to Government and Commercial Organizations

New Distribution Agreement Makes It Easier Than Ever for Channel Partners to Boost Server Virtualization Business Opportunities

LOWELL, MA and ANNAPOLIS JUNCTION, MD--(Marketwire - September 9, 2008) - Virtual Iron Software (, a provider of server virtualization software solutions for the mainstream market, and Promark Technology (, a premier value-added distributor of IT infrastructure solutions, today announced a new distribution partnership. Promark will distribute Virtual Iron's software solutions to value-added resellers (VARs) in the commercial and government markets and give VARs access to its General Services Administration (GSA) contract. Unlike other contract holders, Promark is able to authorize resellers to sell to the government off of its GSA contract, making it easier than ever for Virtual Iron VARs to do business with federal, state and local government agencies.

Industry experts expect server virtualization software sales to grow as high as to $7 billion in 2011. Current penetration of virtualization on installed x86 servers is estimated at just 6-8% today as user adoption has been hindered by the complexity and high price of established commercial solutions. This is especially true in small and medium-size enterprises and government agencies where budgets and resources are limited. By delivering comprehensive, easy-to-use and easy-to-afford capabilities, Virtual Iron is addressing a huge gap in the server virtualization market and has quickly positioned itself as the leading solution for the mainstream market. The company offers a true server virtualization solution that incorporates comprehensive and intelligent virtual infrastructure control with essential capabilities such as LiveMigrate™ for virtual server migration, LiveRecovery™ for disaster recovery and high availability, LiveCapacity® for dynamic CPU resource load balancing, LiveMaintenance™ for offline server maintenance without downtime, and LivePower™ for automated power usage optimization.

"We are very excited about working with Virtual Iron to enable our channel customers to expand their server virtualization sales in the mainstream market," said Todd Hartung, vice president at Promark Technology. "Virtual Iron is very complementary to our other infrastructure offerings and together, they enable our business partners to quickly deliver complete solutions to this market."

Promark distributes a number of complementary infrastructure solutions including offerings from LeftHand Networks, Dell/EqualLogic, Falconstor, and QLogic.

"Virtual Iron fills a big gap in the server virtualization market," said Keith Groom, Solutions Group Director, Infrastructure & Client Computing at Softchoice Corporation, a Virtual Iron reseller and Promark customer. "The product offers comprehensive, enterprise-class capabilities that are both easy to use and easy to afford. This opens up a much broader segment of the market to the benefits of server virtualization while also fully leveraging our expertise in storage and other IT infrastructure technologies."

"LeftHand Networks SANs support Virtual Iron, and together create a powerful end-to-end virtualization and storage capability for customers," said Karl Chen, Vice President, Business Development and Alliances, LeftHand Networks. "By deploying the solutions together, our distributor and channel partners provide end-users with complete virtual infrastructure solutions that are cost-effective and reduce data center complexity."

Virtual Iron has adopted a 100 percent channel distribution strategy that maximizes product and services opportunities for its partners. This affords value-added resellers the opportunity to deliver complete solutions to their customers that include servers, SAN, storage, software and professional services. Some of the typical reseller partner services and consulting engagements driven by Virtual Iron include data center assessments, physical to virtual migration, business continuity and disaster recovery planning, capacity planning and utilization, implementation and deployment, policy-based automation development and various managed services.

"Both commercial enterprises and government agencies are rapidly adopting the Virtual Iron platform to consolidate their physical server footprint, reduce power and cooling requirements, maximize resource utilization, and deploy more cost-effective business continuity," said John McCarthy, Senior Vice President of Sales at Virtual Iron. "There is tremendous demand in the market for an alternative to VMware, and our combination of comprehensive capabilities, ease of use and affordability is meeting a real need. Promark will be instrumental in helping expand our presence in the market."

About Promark Technology

Promark Technology is one of the premier value added distributors in the United States. Promark focuses on data storage and electronic imaging products and solutions. Promark uses a two-tier distribution network; selling to value added resellers (VARs) and system integrators. Promark supports its distribution channel by offering sales and technical training, trade show and seminar support, leads, and demo equipment. Promark also supports its channel with its two-tier GSA Federal Supply Schedule contract, which enables Promark to authorize its resellers to sell GSA Schedule products to the government.

About Virtual Iron Software, Inc. - True Server Virtualization for Everyone

Virtual Iron provides server virtualization software that reduces the cost and complexity of operating and managing IT infrastructure for organizations of all sizes. Leveraging industry standards, open source, and built-in hardware-assisted acceleration, Virtual Iron provides a complete and cost-effective solution including VI-Center, an intelligent virtual infrastructure management platform. Over 2,000 customer organizations worldwide, including many government agencies, leverage Virtual Iron today to support a broad range of data center initiatives including server consolidation, virtual server management, dev/test optimization, business continuity and virtual desktop infrastructure (VDI) enablement. The software is available exclusively through Virtual Iron's Channel One partner network. Trial versions of the software are also available for free download at For more information, visit or e-mail

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