SOURCE: Cliff Rock Resources Corp.

June 16, 2010 10:44 ET

Virtual Medical Centre Merges With Cliff Rock Resources

LOS ANGELES, CA--(Marketwire - June 16, 2010) -  Cliff Rock Resources ("Cliff Rock") (OTCBB: CLFR) is pleased to announce it has completed a reverse merger transaction resulting in the acquisition of Virtual Medical Centre Ltd, ("VMC" or "the Company"), Australasia's leading online medical information website.

Cliff Rock has submitted to have its name changed to Virtual Medical Center Inc., and will also be requesting a symbol change from Nasdaq regulators.

VMC Ltd is now a wholly owned subsidiary of Cliff Rock which will soon be renamed Virtual Medical Center Inc.

VMC has been providing online medical information for more than 7 years and is easily Australasia's number 1 healthcare website. It provides accurate, timely, accredited and free medical information to a rapidly increasing consumer and professional audience of over 750,000 unique visitors a month. VMC's content is updated every 12 hours and is sourced from numerous outlets including some of the world's most respected medical facilities, conferences and hospitals. "With over 1100 doctors and surgeons contributing and editing VMC's content, and more than 10,000 medical professionals as members, we firmly believe the quality of our content surpasses that of any other website. We see this quality as a strong driver for growth and opportunity outside of the Australasian market place as we seek to expand," said Mr. Wayne Hughes, Chairman and CEO of VMC.

VMC's customer base includes most of the world's leading pharmaceutical companies as well as Australia's leading Internet Service Provider (ISP), Telstra's BigPond. VMC provides content for the Health portion of its website Big Pond: . The licensing of VMC's content has been identified as an early opportunity for growth by the company and the company is having active discussions with several parties internationally. Additionally, VMC's content is now being archived by the Australian government as a recognized medical information resource for planning. 

Safe Harbor
This press release contains forward-looking statements, particularly as related to, among other things, the business plans of the Company, statements relating to goals, plans and projections regarding the Company's financial position and business strategy. The words or phrases "would be," "will allow," "intends to," "may result," "are expected to," "will continue," "anticipates," "expects," "estimate," "project," "indicate," "could," "potentially," "should," "believe," "think", "considers" or similar expressions are intended to identify "forward-looking statements." These forward-looking statements fall within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 and are subject to the safe harbor created by these sections. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be cancelled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing, competition, general economic conditions and other factors that are detailed in our periodic reports and on documents we file from time to time with the Securities and Exchange Commission. Statements made herein are as of the date of this press release and should not be relied upon as of any subsequent date. The Company cautions readers not to place undue reliance on such statements. The Company does not undertake, and the Company specifically disclaims any obligation, to update any forward-looking statements to reflect occurrences, developments, unanticipated events or circumstances after the date of such statement. Actual results may differ materially from the Company's expectations and estimates.

Contact Information

  • Contact:
    Virtual Medical Centre
    For North America
    Mark White
    President - Business Development
    P: (818) 519 3340
    F: (888) 328 0788

    Virtual Medical Centre Ltd
    Wayne Hughes
    Chairman & Managing Director
    P: + 618 9388 0344
    F: +618 9388 0611