Virtual Paper

Virtual Paper

December 01, 2015 09:00 ET

Virtual Paper Announces Partnership With Blue Publishing

MONTREAL, CANADA--(Marketwired - Dec. 1, 2015) - Virtual Paper is proud to announce a new partnership with Blue Publishing that will allow it to offer the cutting-edge Adobe Digital Publishing Solution to Virtual Paper's magazine customers.

This forward-thinking alliance will allow Virtual Paper customers to benefit from Blue Publishing's expertise in digital and creative strategy. It will streamline content delivery and spur growth for the customers of both Blue Publishing and Virtual Paper. The suite of powerful creative solutions now made available through Blue Publishing will have an immediate impact on Virtual Paper's content quality and interactive offerings.

Among other things, Virtual Paper will be able to leverage this partnership to create mobile applications with fully interactive content, as well as delivering more dynamic, impactful digital content across all platforms using real-time data analytics that will enable Virtual Paper's customers to identify popular articles and position them to reach larger audiences.

"Virtual Paper has been providing digital publishing solutions since 2005 and many of our clients are ready to move up to the next level. To respond to their growth objectives, our partnership with Blue Publishing will allow us to offer our customers advanced creative solutions and strategic support," said Jean-Philippe Desormiers, president of Virtual Paper.

"Blue Publishing's mission is to keep digital publications at the crest of the innovation curve while maximizing their sales potential and their audience. As a certified associate of Adobe, we have access to a range of publishing solutions powered by advanced technology and high-performance audience analysis tools," added Sophie Lymburner, president of BLUE Communications.

About Virtual Paper

Founded in 2005, Virtual Paper helps publishers of printed products to monetize their operations and distribute their digital publications on computers, tablets, and smart phones. Virtual Paper supports more than 2,500 enterprises in their business goals, mostly magazine, newspaper, and catalogue publishers in North America and Europe.

About BLUE Publishing

Subsidiary of the digital agency Blue Communications, Blue Publishing provides strategic and creative support services for publication owners. Blue Publishing's strategic and creative solutions are directed towards increasing the readership and sales of digital publications using one distribution platform for various markets: Web, mobile, email, e-publishing, and social.

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