Virtual Paper

Virtual Paper

May 02, 2013 09:30 ET

Virtual Paper Strengthens Its Position as North American Digital Publication Leader With Multi-Platform Initiatives Focused on Profitability

Seven years, 100 million visitors, two billion page views and new branding

MONTREAL, QUEBEC--(Marketwired - May 2, 2013) - Virtual Paper is celebrating its seventh anniversary today by announcing a series of ground-breaking technological initiatives offering publishers and advertisers multi-platform solutions that are even more user-friendly, affordable and profitable.

Virtual Paper's products are centred around vEdition, vKiosk and vApp, three solutions created to optimize user experience; boost reading frequency, depth and time; and value and intensify the impact of every ad. "We're fortunate to be part of a constantly-changing industry by offering effective and profitable tools for publishers. Virtual Paper is entering into a new phase where it will continue to define the digital publication landscape over the coming years," comments Luc Vincent, president of Virtual Paper.

A range of innovative and effective products

More than ever, Virtual Paper is banking on substance, community and electronic commerce to provide cutting-edge solutions that lead users to inspiring and compelling content. "Our teams have devoted more than two years to developing new solutions for computers, tablets and telephones. Our technological progress has been possible through close collaboration with a number of publishers, designers and editors, partners who inspire us to create ever-more innovative products. We are already a long way from the digital page flipper that we helped popularize internationally," explains Luc Vincent.

Launch of new branding

Virtual Paper will be revealing its new branding at the 94th annual prestigious Ink + Beyond conference of Canadian newspapers, which closes tomorrow in the nation's capital, Ottawa. As the event's star presenter, Virtual Paper is taking this opportunity to share its new growth with its Canadian partners. "This new image is in line with our business strategy and position as digital publishing leader. Our marketing team is thrilled with the initial reaction-a number of clients have made positive and encouraging comments," indicates Jean-Philippe Desormiers, Marketing Director.

About Virtual Paper

Founded in 2006, Virtual Paper helps print media managers monetize their operations through instant migration to user-friendly efficient digital formats that are compatible with computers, tablets and smartphones. Virtual Paper helps 2,500 clients-magazine, newspaper, catalog and directory editors in 35 countries-meet their business objectives.

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