SOURCE: Virtual Pharma Rep

Virtual Pharma Rep

September 02, 2010 15:55 ET

Virtual Pharma Rep™ Partners With digitalDVM™ to Launch virtualVetRep™ for the Animal Health Industry

Virtual Pharma Rep™ E-Detailing Platform Brings a New Virtual Sales Approach to the Animal Health Industry

OAK BROOK, IL--(Marketwire - September 2, 2010) -  Virtual Pharma Rep™, a leader in e-detailing marketing strategies, announced today that the company has entered into an agreement to provide their patent-pending e-detailing platform for use as the foundation for a new progressive communication program, in partnership with digitalDVM™, a sales and marketing solutions provider for the animal health industry.

Virtual Pharma Rep™ facilitates a paradigm shift in the traditional sales process, and revolutionizes expensive sales models with a fresh, value-added approach that supplements existing field reps and provides a new voice in the sales process. The partnership between Virtual Pharma Rep™ and digitalDVM™ brings together key components that supplement and enhance existing sales and marketing strategies for the animal health industry. Timely, relevant product and support information will be provided to busy veterinarians in an appealing format that meets the needs of the growing number of practices who prefer online resources that can be accessed at their convenience. 

"Virtual Pharma Rep™ has had significant success in the pharmaceutical industry," said Jim Rediehs, CEO of Virtual Pharma Rep™. "The versatility of our e-detailing platform allows us to branch into new markets like Animal Health. It shares many similarities with the pharmaceutical market, and VPR provides a tool we know will prove useful for sales reps and veterinarians to maximize time, enhance education and therefore better serve their clients within the animal health industry."

"More than 80% of physicians participate in e-detailing from pharmaceutical companies, and with the explosive growth of internet use among veterinary professionals, now is the time to make this service available to those in the animal health industry," said Daryl Schraad, president of digitalDVM™. "virtualVetRep™ complements existing sales and marketing efforts by adding increased voice to top veterinary targets, and provides a cost-effective alternative to increasing field representatives in remote geographical regions."

digitalDVM™'s virtualVetRep™ offers customized one-on-one virtual sales calls that include streaming video messages, live chat and sample or literature requests. In addition, the service connects veterinarians directly with their field sales representative, which helps optimize field sales call cycles and clinic staff's time.

The virtualVetRep™ service is available to animal health product manufacturers and distributors worldwide.

About Virtual Pharma Rep™

Virtual Pharma Repis revolutionizing the pharmaceutical industry by leading the paradigm shift to virtual sales support and service models that enhance or replace existing and expensive pharmaceutical marketing strategies. Led by a team that is highly experienced in the creation of future sales and growth strategies in pharmaceuticals, Virtual Pharma Rep's patent pending sales platform shares a cost reduction within the pharmaceutical industry by streamlining existing sales and marketing strategies. In addition, thanks to VPR's disease awareness, management and compliance processes, VPR assists with overall long-term healthcare cost reductions in the form of fewer doctor's office visits and hospitalizations. For more information please visit www.virtualpharmarep.com.

About digitalDVM™
With a growing portfolio of advanced technology and innovative marketing platforms, digitalDVMenables animal health companies to gain more effective, immediate access to progressive veterinarians. Best-in-class capabilities include virtualVetRep™, an exclusive e-detailing platform for product and service information, groupDVM™ ecommerce solutions, and virtualRepCoach™, the digital alternative for sales representative training and development. Based in Denver with a worldwide clientele, the company works directly with product manufacturers and distributors throughout the animal health industry. More information is available at www.digitaldvm.com.

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