SOURCE: Virtual Pharma Rep

Virtual Pharma Rep

November 29, 2011 08:00 ET

Virtual Pharma Rep™ Signs With Ethiderm Pharmaceuticals as Exclusive Sales Force Marketing Partner

Ethiderm Pharmaceuticals Utilizes Virtual Pharma Rep™ as Their Sales and Strategic Marketing Firm

OAK BROOK, IL--(Marketwire - Nov 29, 2011) - Ethiderm Pharmaceuticals announced today that they have entered into an agreement with Virtual Pharma Rep™ for sales and marketing services. Virtual Pharma Rep (VPR) will provide their proprietary e-detailing solutions as the foundation for Ethiderm's marketing programs and serve as an adjunct sales force for Ethiderm.

Ethiderm Pharmaceuticals was co-founded by pharmaceutical industry veterans, with over 40 years of cumulative and diverse executive-level experience. Ethiderm was born out of a gap in the market for high quality, specially formulated, proprietary over the counter skin care products offered in medical practices. Ethiderm does not seek to change how physicians practice medicine. Rather, simply offer physicians and patients an enhanced product, in the most immediate and convenient manner, which leads to improved patient satisfaction, compliance and outcomes.

Virtual Pharma Rep™ facilitates a paradigm shift in the traditional pharmaceutical sales process, and revolutionizes expensive detailing models with a fresh, value-added approach that utilizes technology to deliver e-detailing programs to the pharmaceutical industry.

As the "dermatologist brand," Ethiderm products are specially formulated with high quality active ingredients, less emulsifiers and preservatives, and more natural ingredients, which are preferred by today's consumers. Their current product portfolio consists of three of the most common physician-recommended over the counter skin care medications: Anti-Acne, Anti-Itch and Anti-Biotic. Additional products are in development. Ethiderm products are fragrance free, safety sealed, have convenient snap caps, and are made in the USA in FDA inspected manufacturing facilities. The product ordering process is streamlined with an easy to use physician account management system.

Ethiderm is employing Virtual Pharma Rep's unique sales approach by utilizing targeted online communications that allow physicians to receive information via online channels at their convenience. Similar communications approaches are utilized for customer service. This "green" sales approach allows Ethiderm Pharmaceuticals to contain overall operational costs and improve longer-term efficiency.

"Virtual Pharma Rep™ solutions are the perfect complement to Ethiderm's current sales model," said Jim Rediehs, Co-Founder and President of Virtual Pharma Rep™. "This unique partnership will allow Ethiderm to expand their product offerings substantially at cost savings that do not affect the quality of their products. We are privileged to partner with Ethiderm, and expect to see substantial growth as a result of this strategy."

About Virtual Pharma Rep™

Virtual Pharma Repis revolutionizing the pharmaceutical industry by leading the paradigm shift to virtual sales support and service models that enhance or replace existing and expensive pharmaceutical marketing strategies. Led by a team that is highly experienced in the creation of future sales and growth strategies in pharmaceuticals, Virtual Pharma Rep'spatent-pending sales platform shares a cost reduction within the pharmaceutical industry by streamlining existing sales and marketing strategies. In addition, thanks to VPR's disease awareness, management and compliance processes, VPR assists with overall long-term healthcare cost reductions in the form of fewer doctor's office visits and hospitalizations. For more information please visit www.virtualpharmarep.com.

About Ethiderm Pharmaceuticals

Ethiderm Pharmaceuticals develops, manufactures and markets the highest quality, proprietary formulations of over-the-counter dermatological products. Our products are conveniently available for immediate purchase from leading physicians, or from our website. Please visit us at www.ethidermpharma.com.

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