SOURCE: Virtual Premise, Inc.

June 12, 2007 11:20 ET

Virtual Premise Implements Portfolio Management, Lease Administration, Project Management and Transaction Management for Tween Brands

ATLANTA, GA--(Marketwire - June 12, 2007) - Virtual Premise announces the implementation of their web-based real estate management system by Tween Brands (NYSE: TWB), a fast growing specialty retailer with over 700 stores. In an effort to accelerate their store opening process across several brands, consolidate multiple real estate management systems, and more efficiently manage leases and operating expenses for existing stores, Tween Brands selected the VP Retail Edition™ of the Virtual Premise Global Real Estate Management System™.

Following a spin-off from The Limited, the challenge for Tween Brands was to share mission-critical real estate information residing in multiple legacy systems across all departments in the company. Virtual Premise, Inc. was asked to consolidate core project and lease information from a store planning system, a lease administration system, and a third-party brokerage system; and then integrate Virtual Premise with the Tween Brands ERP/Accounting and Point of Sales (POS) systems.

"I have no doubt that if we had selected another vendor, and tried to accomplish what we accomplished -- namely replacing three internal systems and getting everyone across departments to use the same system -- we would not be where we are today," stated Pete Krier, Director of Legal for Real Estate at Tween. "Virtual Premise demonstrated a dedication to Tween's success that is unparalleled and unprecedented. The go live event was smooth."

Jimmy Dykes, Director of Client Services, explains, "Tween is another successful example of how the configuration and integration capabilities of the Virtual Premise Global Real Estate Management System™ allow us to easily meet the unique business requirements of our customers. We firmly believe that software must support your business, not force you to change your business."

About Tween Brands, Inc. -- Tween Brands, Inc. (NYSE: TWB) is a leading specialty retailer for tween (ages 7 to 14) girls. At Limited Too, the company sells sportswear, related accessories and key lifestyle items for active, fashion-aware tween girls. Limited Too currently operates over 570 stores in 46 states and Puerto Rico, and has a select number of international franchised stores. Limited Too publishes a catazine coinciding with key tween shopping times throughout the year and conducts e-commerce on its Web site,

Justice is the company's newer specialty retail concept for tween girls, offering moderately-priced sportswear, key accessories and lifestyle items in predominantly off-the-mall store sites. Justice also publishes a catazine for its tween customers and currently operates 169 stores across the United States, the locations of which can be found on their Web site,

About Virtual Premise

Virtual Premise, Inc. (, Atlanta, GA, is the leading provider of Real Estate Information Management Software and Services for Retailers. Key Products include Portfolio Management, Lease Management, Lease Administration, Construction and Project Management, Real Estate Transaction Management, Electronic Document Management and an Advanced Desktop Audit Manager developed in conjunction with Asset Strategies Group especially for retailers to conduct operating expense and CAM reconciliations. Virtual Premise, Inc. also offers Due Diligence, Lease Abstracting and Document Scanning Services through its Lease Services Division.

About Asset Strategies Group

Asset Strategies Group, LLC (, Columbus, OH, is a leading retail real estate consulting firm providing strategy, desktop audit, deal negotiation, store design/construction, lease administration, and utility bill data entry/presentment services.

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