SOURCE: Virtual Premise, Inc.

Virtual Premise, Inc.

September 22, 2010 09:13 ET

Virtual Premise to Lead New Professional Development Course at the National Retail Tenants Association's 15th Annual Conference

Attendees to Learn How to Increase Profitability by Aligning Real Estate Operations With Company Objectives

ATLANTA, GA--(Marketwire - September 22, 2010) -  Virtual Premise, a leading Software as a Service (SaaS) provider of real estate information management solutions, today announced it will present at the National Retail Tenants Association's 15th Annual Conference, Expanding Knowledge -- Best Practices 2010. The course, titled "The Nuts and Bolts of Critical Lease Dates," will be given by Kelly Kepley, vice president of lease services for Virtual Premise, in Session 4 of the Lease Administration Track on Monday, Sept. 27, 2010, at 1:30 p.m.

"The Nuts and Bolts of Critical Lease Dates" will help lease administrators, company attorneys, and other real estate professionals responsible for managing retail lease portfolios understand the purpose of critical lease dates, as well as their requirements, how they are calculated and their impact on the life of the lease.

"We aren't out of the woods yet in regards to the economy, and retailers need a way to leverage their real estate portfolio as a strategic asset to meet business goals," said Andy Thomas, president and COO of Virtual Premise. "This obviously includes effectively managing critical lease dates. The challenge many retail real estate professionals face is that critical real estate information is often scattered throughout multiple systems and locations, making efficient management and decision-making difficult. By consolidating all critical lease information into one central web-based location, retailers have access to better business intelligence that enables them to analyze performance on a store-by-store and market-by-market basis. This helps them gain a competitive advantage and -- more importantly -- save significant dollars per store."

Effective management of lease dates will help real estate professionals develop a strategic plan regarding market activity related to expansion, ongoing store operations and store closings. As part of this presentation, Kepley will discuss how various events can trigger critical dates and the best way to manage them.

"Incurring late penalties, failing to collect money due to your company and making ill-considered, uninformed decisions due to pending deadlines can quickly add up," said Kepley. "That's why better critical date management is more important than ever. It enables real estate professionals to optimize their existing real estate portfolios in order to maximize profits from their assets."

Kepley has more than 20 years of experience in commercial real estate operations. She oversees the day-to-day management of the Lease Services Division for Virtual Premise. Virtual Premise's Lease Services Division is an industry leader in providing quality lease data management services and solutions that help real estate professionals reduce costs and manage growth. Lease Services includes lease abstracting, due diligence services, intellectual file review and best practices consulting. Using an advanced data abstracting process, lease services solutions are managed by skilled professional project managers backed by an experienced staff of attorneys, paralegals and lease administration professionals.

About Virtual Premise
Virtual Premise, Inc. is a leading SaaS provider of real estate information management solutions for corporations, retailers, restaurants, landlords and commercial real estate service providers. With the Virtual Premise Global Real Estate Management System™, companies have a smart, easy way to collect, manage and report on complex real estate information from anywhere, at anytime. Based on .NET technologies and SAS 70 Type II compliant, Virtual Premise technology solutions include strategy and analytics, portfolio management, lease management, lease administration, project management, transaction management, and document management. Virtual Premise also offers a wide range of supporting services to include lease abstracting, document management services, data validation, due diligence support, and best practices consulting. For more information, call 404-267-1781 or visit

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