SOURCE: Kalorama Information

Kalorama Information

February 04, 2011 10:36 ET

Virtual Technologies Find Real Applications in Healthcare

NEW YORK, NY--(Marketwire - February 4, 2011) - Once representing a niche market of specialty applications, virtual reality (VR) has been integrated into a broad portfolio of healthcare activities. Vendors have successfully integrated VR into clinical IT systems, operating rooms, schools of medicine, and treatment programs for returning U.S. soldiers, according to Kalorama Information's "Virtual Reality (VR) in Healthcare in the U.S."

"Virtual reality products have made a profound impact on patient outcomes and the daily workflow of physicians," says Emil Salazar, market analyst for Kalorama Information. "The once-touted and projected 'potential' of VR for healthcare has translated into operational benefits for clients and real market opportunities for original equipment manufacturers, R&D companies and medical software developers. Healthcare VR product providers are well-positioned to build upon established client markets and their sales in the U.S. healthcare industry."

According to the report, in 2010, the U.S. market for VR applications in healthcare reached approximately $670 million in sales. The market enjoyed a compound annual growth rate (CAGR) of over 10% during the 2006-2010 period. Kalorama Information projects market growth to continue at a greater rate through 2015 as equipment and technology spending recovers among U.S. healthcare service providers.

"VR products align well with several prevailing healthcare trends," notes Bruce Carlson, publisher of Kalorama Information. "VR has become a key feature in software applications for radiology and other clinical IT systems, training on minimally-invasive surgical procedures in under-staffed departments, and the completion of those procedures in actual operating rooms."

Beyond their utility to medical professionals and diverse industry applications, the report notes that healthcare VR products are receiving increasing attention from healthcare industry suppliers. While joint development and marketing has so far been the primary mode for medical equipment manufacturers to access VR application markets, recent middle market merger and acquisition (M&A) deals have allowed companies outside of the healthcare sector to stake a claim in the matured healthcare VR market.

"Virtual Reality (VR) in Healthcare in the U.S." analyzes the U.S. market in detail and provides past and current market sizes and forecasts through 2015 for each application area. Additionally, the report contains a review of relevant U.S. regulation, market drivers, market inhibitors, and case studies for each application area, as well as over twenty detailed company profiles for healthcare VR product manufacturers and developers. For more information, please visit: http://www.kaloramainformation.com/redirect.asp?progid=81002&productid=6077260

About Kalorama Information
Kalorama Information supplies the latest in independent market research in the life sciences, as well as a full range of custom research services. We routinely assist the media with healthcare topics. Follow us on Twitter (http://www.twitter.com/KaloramaInfo) and LinkedIn (http://www.linkedin.com/groups?gid=2177845&trk=hb_side_g).

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