SCOTTSDALE, AZ--(Marketwire - Dec 28, 2012) - If there's a star to the newly launched Vemma Bod-e 2.0 app, it's TV Celebrity Transformation Specialist and bestselling author Chris Powell. The app, available as a free download for iPhone and Android, features timely text messages and daily video clips from Chris and his wife, Heidi, who act as the user's own personal trainer.
The app guides dieters through the Bod-e Transformation Plan, a carb-cycling weight loss program that the Powells developed for Vemma Nutrition Company, based off Chris Powell's New York Times bestselling book, Choose to Lose: The 7-Day Carb Cycle Solution.
"I often hear people say that they don't have time to lose weight. With the Vemma Bod-e app, people don't have that excuse anymore. It walks you through the entire program, day by day," says Chris Powell. "It's just like having Heidi and me right at your side, educating and motivating you every step of the way."
The multiple award-winning app sends users daily text messages about what and when to eat, exercise advice, and daily video tips from Chris and Heidi Powell. It also includes recipes and a weight loss tracker tool. The updated version of the app also includes fast food eating options from the 20 most popular fast food chains.
Features of the Vemma Bod-e App include:
- 84 daily video tips from Chris and Heidi Powell
- Up to 6 text notifications per day to keep you on track
- Reminders of what and when to eat
- Carb cycle schedule on a daily, tomorrow and next week view
- Grocery list builder based on your Bod-e recipes
- Recipe favorites option
- Fast food menu that lists the "carb-cycle approved" menu items from the top 20 restaurant chains
- Integrates the Chris Powell Bod-e Shake into the program (launched Nov. 26)
- Progress tracker with weekly progress photo upload
- Entry form to join the Chris Powell 12-Week Bod-e Challenge
"Vemma has invested in this app because we see that technology can be used to transform lives for the better. Chris and Heidi Powell are known for their realistic approach to weight loss and their belief that change is possible. Their contributions to the Vemma Bod-e app have made it a vital tool people can use to help achieve their weight loss goals," commented Vemma CEO BK Boreyko.
Founded in 2004 by BK Boreyko, Vemma Nutrition Company is rapidly growing as one of the premier industry leaders specializing in premium liquid nutrition. Every day, thousands of people join the company's mission to make a positive difference in the lives of others through the sharing of the clinically studied Vemma formula. The Vemma brands, including Verve, a healthy energy drink, coupled with the company's rewarding business opportunity, help people to live a better quality of life, both physically and financially. Vemma is headquartered in Scottsdale, Arizona and distributes its products through a global network of independent Brand Partners.For more information, please visit vemma.com.
About Chris Powell
Chris Powell is the star of the ABC primetime television show, Extreme Makeover: Weight Loss Edition, which is currently filming its third season. Chris holds a degree in exercise science, with concentrations in biomechanics and physiology, and the training accreditation Certified Strength and Conditioning Specialist (CSCS). Powell is a recurring expert on Good Morning America and The Dr. Oz Show and has appeared on numerous national shows including The View, The Oprah Winfrey Show and 20/20. He is the author of the New York Times bestselling book, Choose to Lose: The 7-Day Carb Cycle Solution. He also writes a regular column about healthy living for The Huffington Post. Chris' wife, Heidi Powell, a personal trainer, life coach, and transformation specialist, is joining Chris as a co-star in the third season of Extreme Makeover: Weight Loss Edition.
About Heidi Powell
Heidi Powell has empowered the lives of thousands across the globe, becoming a household name in the world of fitness. Starting as a professional trainer when she was only 19 years old, Heidi has become a well-known health expert and life-coach, who has leveraged her years of transformative experience to help educate and inspire individuals to lead healthier, happier and more successful lives. Through her career and life experiences, Heidi realized the power of the human mind, and the need for proper instruction to help others overcome many of life's challenges -- shaping her success as a TV Celebrity Transformation Specialist working behind-the-scenes as part of a national TV show, businesswoman and mother of three. Heidi continues to work alongside her husband, Chris, to carry out their vision of transforming lives worldwide through personal coaching, speaking engagements, television appearances and innovative solutions.