SOURCE: Phyzix Synthetics

Phyzix Synthetics

Phyzix Synthetics

December 14, 2010 13:56 ET

Virtual Training: The Phyzix Experience

NASCAR Talent Lends Voice to Innovative Training Tool

SOUTHLAKE, TX--(Marketwire - December 14, 2010) - Phyzix Synthetics, the #1 Professional Maintenance Fluid of NASCAR, announced today the launch of their virtual training site, Phyzix University. The innovative site features NASCAR talent Ray Dunlap and Shannon Wiseman, as well as, industry veteran Jeff Cowan of Jeff Cowan's Pro Talk. The university allows automotive installers direct access to leading industry training 24/7 without the cost and interruption to business that travel incurs.

The platform is hosted on, powered by LightspeedVT, the same company to bring you Top Chef University and Poker VT. The site incorporates the latest technology with industry professionals that bring the classroom to you. "We are extremely proud of what we have been able to provide through Phyzix University. It has surpassed even our own expectations. Most quick lubes, service centers, and dealerships would never have the opportunity to be exposed to the type of training we offer in Phyzix University. If they did, the cost would be tremendous. We are pleased to offer Phyzix University as a "value add" to Phyzix customers," states Jamie Watson, Phyzix Synthetics, Director of Training.

Training offered by the University covers product knowledge, sales, customer service, and personal development. Currently course categories include Phyzix Pit Crew, Earn Your Ride, and Hall of Fame. Installers work their way through the course content and are tested to determine what they have learned. Testing metrics are designed to notify employers of their progress. When installers have passed all the modules within a category they earn certification for that category.

The growth plan for Phyzix University is designed to continually add new content, talent, and courses for continued education. "The capabilities of this tool allow us to offer our consumers endless training opportunities," added Watson. The virtual training tool is in line with the company's business model to offer a total value proposition to installers. The value proposition offers automotive service centers tools that aid in employee and customer retention. Additional tools for installers within the Phyzix arsenal include Phyzix PIT Rewards, and PAL Programs. For more information visit

Phyzix Synthetics complete line of scientifically advanced high-performance products are designed for today's automobile to include fuel system, engine, driveline, radiator and power steering additives and cleaners. Consumers can increase the overall performance of their vehicle when having it professionally serviced with the complete line of Phyzix professional maintenance fluids.

The agreement between NASCAR and Phyzix includes the co-branded product line and product packaging, as well as involvement in numerous projects including utilizing NASCAR assets for this virtual training which will train the professional installer industry on use of Phyzix products and customer service skills. As an exclusive automotive partner under the NASCAR Performance brand, Phyzix Automotive will utilize NASCAR marks and marketing programs in service centers and related media channels.

About Phyzix University:
Phyzix University offers a complete online virtual training center for automotive professionals brought to you by Phyzix Synthetics, the #1 Professional Maintenance Fluid of NASCAR. Phyzix University brings the most advanced interactive training in the industry to any computer with an internet connection. University training includes sales, customer services, product knowledge, and more. For more information visit

About Phyzix:
Phyzix Synthetics is the #1 Professional Maintenance Fluid of NASCAR. Phyzix offers highly engineered professional grade products with an innovative virtual training platform and highly efficient implementation program for dealerships, automotive service centers, and quick lubes nationwide. In addition, Phyzix offers unparalleled buyer incentives, nationwide deliverability, proven processes, and procedures designed to increase customer retention; a total package until now, not available in today's market. For more information visit

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Contact Information

  • Contact:
    Jamie Watson
    Director of Communications and Training
    Email Contact