SOURCE: Altiscale, Inc.

Altiscale, Inc.

September 17, 2014 16:19 ET

Visible Measures Taps Altiscale's Hadoop-as-a-Service as Key Component for Its Growing Content Marketing Platform

World's Largest Video Data Footprint Needed the Altiscale Data Cloud to Sustain Its Long-Term Growth and Improve Its Performance

PALO ALTO, CA--(Marketwired - Sep 17, 2014) - Altiscale, Inc., a leading innovator in Hadoop-as-a-Service (HaaS) solutions, today announced that Visible Measures Corp., the industry's first engagement platform for branded content, has selected the Altiscale Data Cloud as a key component for its content marketing solution. Visible Measures selected Altiscale over multiple options, as the company needed a strategic partner and long-term solution capable of meeting its goals for both growth and performance. The Altiscale Data Cloud is the industry's only cloud service purpose-built to run Apache™ Hadoop® at scale with full operational support and gives Visible Measures the scale and support it needs to extract insights from this immense data set.

Click to Tweet: @VisibleMeasures Chooses @Altiscale's #Hadoop-as-a-Service Offering, #BigData #Hadoop

"Hadoop is critical to our business," says Chris Meisl, Visible Measures' CTO. "We've been using Hadoop since its early days, so we're familiar with the technology's potential. Despite our expertise, we knew we needed to outsource our Hadoop implementation. It wasn't just about cost. We knew that Altiscale could get this important part of our business up and generating revenue quickly."

Altiscale is unlike other HaaS offerings in that it is designed to run Apache Hadoop for its customers. That means that not only is Hadoop deployed on the customer's behalf, Altiscale monitors, manages, fixes, and updates it for its entire customer base 24 hours a day, seven days a week, all year long. What's more, all of this is done on custom infrastructure that has been designed from the ground up by industry veterans to run Hadoop. The result is the best Hadoop platform anywhere in the world.

Visible Measures, a media company specializing in video and native content, analyzes the performance of video marketing efforts and helps its customers optimize their advertising through the world's most comprehensive video data "footprint." Visible Measures monitors over 550 million videos a day and how more than 380 million consumers engage with these videos. This gives the company an unprecedented pool of data from which to gather insights. Visible Measures faced two issues for which it required a long-term, strategic solution; the continued growth of its data sets, as well as a need to shift the company's analytics output to reflect real-time responses. At a high level they determined they would need to outsource this Hadoop implementation in order to avoid the staffing and operational costs associated with doing this on premise. The company looked at three options for outsourcing the new product.

First, they could use a systems integrator that would install an on-premise Cloudera distribution, which would then be managed by a contractor team onsite. This option proved cost prohibitive. The second option was to run the product at Amazon Web Services. In evaluating this course of action, Visible Measures rejected Amazon's Hadoop solution, Elastic MapReduce, because of performance issues. However, the company still investigated employing raw computing resources from AWS through EC2. In the end, they concluded that the management and operational resources required to operate in the AWS environment still exceeded cost thresholds set for the project. "This wasn't just 'dollars over time,'" said Meisl. "It also had to do with how quickly we could get this critical part of our business up and running, so we could generate revenue."

After considerable investigation of other alternatives, Visible Measures selected Altiscale. The choice came down to one simple fact; the Altiscale Data Cloud enabled Visible Measures to get the performance they needed, without having to hire an internal operations team to manage their Hadoop cluster.

"The Altiscale Data Cloud enables our customers to get to market quickly, at significantly reduced risk, when compared to on-premise solutions," said Raymie Stata, CEO of Altiscale. "Companies can avoid hiring unnecessary operational resources and allow their data science team to do what they do best."

The Altiscale Data Cloud is available today. More details on this service and how your business can benefit can be found here. To find out more about how Visible Measures and other companies benefit from the Altiscale Data Cloud, click here.

About Altiscale:
The Altiscale Data Cloud was created to provide organizations access to the only infrastructure "purpose-built" for Hadoop, as well as the operational expertise needed execute complex Hadoop projects. By monitoring both the infrastructure and jobs, Altiscale provides unparalleled levels of service for its customers. Founded in 2012, the Altiscale team has been on the forefront of Apache Hadoop -- from its incubation at Yahoo to operating more than 40,000 Hadoop nodes. As a company that understands the transformative power of this technology and its challenges, no other organization is better positioned to deliver reliable and scalable Apache Hadoop. Investors include Sequoia Capital, General Catalyst and Accel Partners. For more information, please visit or follow us on Twitter @Altiscale.

About Visible Measures
Visible Measures is the engagement platform for branded content. Long considered the most trusted source for branded video data and insights, Visible Measures provides an end-to-end solution for delivering engagement at scale through its breakthrough programmatic platform -- Fabric(SM) -- which connects brands' video and native advertising with audiences in the most contextually relevant environments. Visible Measures works with hundreds of global brands, agencies, trading desks, and publisher clients, which include Procter & Gamble, Unilever, Nestlé, VivaKi, and Condé Nast. Visit online at or follow on Twitter @Visiblemeasures.

Fabric and the Visible Measures logo are service marks owned by Visible Measures Corp. Other company and product names may be trademarks of their respective owners.

Contact Information

  • Altiscale, Inc. Media Contact:
    Kim Rose
    (650) 759-6385
    Email Contact