SOURCE: Visible Technologies

Visible Technologies

August 06, 2014 09:00 ET

Visible Technologies Expands Global Social Analytics With Granular Geo-Location to Help Brands Engage With Consumers Anywhere in the World

Precise Geo-Location Capabilities Empower Marketers as Mobility Uncovers New Actionable Social Media Data

BELLEVUE, WA--(Marketwired - Aug 6, 2014) - Visible Technologies, the leader in social media analytics and engagement for enterprise marketers and agencies, today announced a new set of geo-location features to its Visible Intelligence® (VI) platform. These geo-location capabilities give marketers the power to pinpoint specific locations of consumer social media posts anywhere in the world. Visible's advanced location filtering and expanded language search helps brands create and implement dynamic strategies to engage with consumers in specific geographic regions.

Demand for geo-location marketing is on the rise, driven by the ubiquity of mobile. Current projections estimate that "nearly 85 percent of US social media users access social sites via mobile devices" and "mobile ad spending in the US alone is expected to reach $40 billion by 2019," as reported by Forrester Research, Inc. in the May 2014 Jitender Miglani blog post entitled "US Mobile Advertising Spending To Reach $40 Billion By 2019." Utilizing the wealth of social data provided via mobile devices and the increased geo content available from social channels, VI enables marketers to distinguish between post, author, and location to receive an in-depth analysis of who is talking about their brand and from where. These pinpoint insights help marketers differentiate between travelers and locals by looking at the location of an author from a variety of sources, delivering an accurate understanding of consumer feedback and sentiment by location, extremely valuable data for dynamic marketing campaigns and real time measurement.

"The popularity of mobile devices for social media has significantly increased the amount of social data available to marketers. This data presents a new opportunity to understand and reach specific consumer audiences and evaluate markets with Visible's geo-location capabilities," said Richard Pasewark, CEO of Visible Technologies. "Global brands can use these types of insights to assess the voice of a customer at a specific location, analyze marketing impact, and make decisions on spend and consumer engagement."

This new functionality enables a variety of critical marketing oriented uses, including:

  • Brand Management: Easily compare brand reputation drivers at country levels, as well as drilling into specific local regions to understand the differences in markets
  • Digital Marketing: Quickly target offers to active audience members in precise locations
  • Market Research: Align social segments with DMAs for concrete campaign result comparisons
  • Customer Care: Rapidly filter posts to local reps based on where the post was published or where the post's author resides
  • Store/Venue Specific Measurement: Intuitively understand how certain retail, hospitality, or entertainment stores and venues perform against their peers in other locations and against other measurements such as customer satisfaction and point of sale data.

Additional enhanced capabilities in the VI platform include "Sticky Dates" which allow users to quickly change time periods for social media measurement with one click, including the flexibility to override the entire dashboard using named campaign or calendar dates. The VI platform also now scales to support large exports of 10,000 to 20,000 sites or authors at a time for complimentary analysis that helps marketers calculate reach for larger sets of data. All of the new functionality is already available in the product to new and existing clients and partners.

For more information on Visible Intelligence, please visit: www.visibletechnologies.com/product/visible-intelligence/.

About Visible Technologies
Visible Technologies® is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence® -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at www.visibletechnologies.com.

Contact Information

  • Media Contact
    Nick McDonald
    Barokas Public Relations for Visible Technologies
    Email Contact
    206-264-8220