SOURCE: Visible Technologies

Visible Technologies

August 20, 2013 12:00 ET

Visible Technologies Hosts Webinar on Overcoming Negative Brand Perceptions

Director of Research and Analytics, Mark Brandt, Shares Tips to Monitor and Manage Negative Perceptions in Social Media

BELLEVUE, WA--(Marketwired - Aug 20, 2013) -  Visible Technologies, the leading provider of social media monitoring, analytics and engagement for enterprise business marketers and agencies, today announced a free webinar presenting key methods to monitor and manage negative perceptions through social media analytics. Mark Brandt, director of research and analytics of Visible Technologies, will share how companies can utilize social media analytics to leverage insights and overcome negative perceptions. Brandt will also provide a current example of brand crises and demonstrate steps the company can take to manage the social conversations.

"Secrets to Overcoming Negative Brand Perceptions"

Wednesday, August 28, 2013 from 10:30-11:30am PT

The webinar will feature Visible Technologies' Director of Research and Analytics, Mark Brandt. Mark is a seasoned data analyst with nearly 15 years of experience in both market research and consulting. At Visible, Mark has overseen the social intelligence efforts for enterprise companies, including Microsoft, FedEx, and Xerox. 

To register for the webinar, please go here.

During this webinar, Mark Brandt will discuss key tips on how social media analytics can help companies monitor conversations that can impact sales, partnerships and even stock valuations. Mark will also share an example of a company currently experiencing a brand crisis, and walk through best practices on how to identify where (Facebook, Twitter, LinkedIn, Reddit, etc.) people are talking about the brand, successfully analyze negative content that detracts from the brand, and leverage insights to overcome negative brand perceptions.

About Visible Technologies
Visible Technologies is the industry leader in social media monitoring, analytics, and engagement for marketing professionals working in enterprise businesses and agencies. Since its inception in 2005 Visible's patented technology, Visible Intelligence product and Insight Services offering, have enabled Fortune 1000 clients to leverage social media to discover real-time consumer insights and generate business value. Learn more about Visible at

Contact Information

  • Media Contact
    Allison Tabiando
    Barokas Public Relations for Visible Technologies
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