SOURCE: Visible Technologies

Visible Technologies

October 25, 2013 12:00 ET

Visible Technologies Presents Free Webinar on How Social Media Is Changing Big Data

Xerox and Digital Clarity Group Join Visible to Discuss How to Think Small When It Comes to Big Data

BELLEVUE, WA--(Marketwired - Oct 25, 2013) - Visible Technologies, the industry leader in social analytics and engagement for enterprise marketers and agencies, today announced a free webinar that will share how social media is changing the big data game. Featuring Allen Bonde, partner and principal analyst at Digital Clarity Group (DCG), Erin Isselmann, director of global social marketing at Xerox and Michael Maziarka, senior director of project management at Visible Technologies, this webinar will highlight how marketing leaders can obtain the most information possible from their social media data.

"Get Big Data Value from Social Media"
Wednesday, October 30, 2013 at 1:00pm ET / 10:00am PT

What: The marketing function is leading many organizations' efforts into the world of big data through social media analytics. These organizations, however, are susceptible to issues associated with big data. This webinar will discuss how social media is changing the big data game, how B2B and B2C differ when analyzing social media data, what the key metrics are for social media and what governance processes work best and tips for getting started.

Who: The webinar, hosted by Visible Technologies, will feature:

  • Allen Bonde, Partner and Principal Analyst, Digital Clarity Group (DCG) - Prior to his current position, Allen was a co-founder of social marketing pioneer Offerpop and a 3-time CMO.
  • Erin Isselmann, Director, Global Social Marketing, Xerox Corporation - In her current role, Erin is responsible for global social media marketing strategy, governance, listening program and oversight of corporate social media channels and platforms.
  • Michael Maziarka, Sr. Director of Product Management, Visible Technologies - Mike is responsible for driving the product roadmap for Visible Technologies. He has over 20 years of expertise in social media, content and document management, electronic publishing, and infrastructure software.

Where: To register for the webinar, please visit: Get Big Data Value from Social Media

About Visible Technologies
Visible Technologies® is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence® -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at

Contact Information

  • Media Contact
    Allison Tabiando
    Barokas Public Relations for Visible Technologies
    Email Contact