BELLEVUE, WA--(Marketwire - Oct 9, 2012) - Visible Technologies®, the global leader in social media monitoring and analytics, today announced multiple new enhancements to its award-winning Visible Intelligence™ platform. The enterprise-level features increase the efficiency and speed of managing social media marketing and analysis by introducing Klout influence scoring, advanced search tools and new comparison capabilities.
According to the Burson-Marsteller Global Social Media Check-Up 2012 report, Global 100 companies were mentioned over 10 million times per month online -- emphasizing the importance of managing and collecting consumer insights from the social web. The latest additions to Visible's platform emphasize the company's ongoing commitment to leading the social media curve by providing clients with the industry's most comprehensive set of monitoring and analytics tools. In addition to an enhanced search system that allows clients to quickly filter results to the most relevant insights, Visible has integrated Klout scores into their Influence ranking -- elevating the most powerful voices to the surface quickly and easily.
"Brand leaders, marketers, and customer support teams need a fast and efficient way to analyze, assess and adjust to real-time consumer feedback," said Richard Pasewark, CEO of Visible. "Social strategy is becoming a focal point for corporations of every size; they demand solutions to access, understand, and act on the fresh consumer conversation happening on the social web. The Visible Intelligence platform -- and these important new updates -- provides a powerful competitive edge by making social data easy to access, simple to comprehend and relevant to the marketer."
With this announcement, Visible's VI Platform includes several significant new features:
- Klout Influence Scoring: Klout, a standard for social influence across the web, is now an integrated complement to Visible's influence scoring, allowing clients to filter data by contributor and easily identify the most influential posts and authors.
- Intelligent Search Functionality: New sorting, drill-down capabilities and interface improvements help clients focus on key issues all on one screen. Ability to sort between positive and negative sentiment allows the user to distill the most impactful messages quickly.
- Expanded Widgets: Improved data graphics including tag clouds and sentiment pie charts show a brand's buzz-worthy terms and sentiment breakdown in an easy-to-read, visual format.
- Streamlined Post Actions: Simplifies selecting and processing of posts from one screen -- including the updating of tags, sentiment ranking or user assignment. No need to click and act on posts individually. For example, VI lets users select and assign specific social posts or all posts with the same message to a brand manager.
The improvements accent a year of momentum for Visible, starting in early 2012 with the launch of the V�IQ Social Performance Dashboard. In April, the company substantially increased its industry presence with the acquisition of competitor Cymfony, positioning Visible to better serve customers with the complimentary global content and insight practices required in the fast-growing social media monitoring market. Visible was also named a leader in the 2012 Forrester Wave™ Enterprise Listening Platform report, ranking them in the top tier of the social analytics industry.
To learn more about Visible and its products visit www.visibletechnologies.com.
About Visible Technologies
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible's award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company's reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.
Visible delivers social media analytics at internet speed and enterprise scale. www.visibletechnologies.com