SOURCE: Visible Technologies

Visible Technologies

September 23, 2013 12:00 ET

Visible Technologies® Helps Marketers Gather Deeper Insights With New Out-of-the-Box Segmentation Capabilities and Customized Report Delivery

New Version of Visible Intelligence™ Platform Provides Insight Into Trending Topics and Richer Comparisons Enabling Brands to Drive Tangible Results From Social

BELLEVUE, WA--(Marketwired - Sep 23, 2013) - Visible Technologies®, the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies, announced new features for its Visible Intelligence® (VI) platform helping marketers identify and interpret social trends with attribute-level category segmentation and more automated reporting options. The new features enable brands to respond directly to comments on Facebook without ever leaving the VI dashboard, and automatically delivers social analytic reports tailored to meet the needs of various department managers.

With over a billion active users monthly on Facebook and 200 million on Twitter -- not to mention the growth across other social channels including reviews and forums -- marketers are struggling to keep up with the volume of information being shared on social media. By providing the ability to more easily segment and analyze this data, Visible's new capabilities provide deeper insights that drive business results. For example, categories already defined and available within the VI platform allow marketers to segment data better by topics like buyer behavior and purchase intent. Further, customers can create, choose and customize any category definitions to meet their specific needs.

Scheduled social media updates of any dashboard, including how a brand is performing relative to competitors, can now be automatically sent directly to a marketer's inbox, as well as other lines of business managers, at their desired frequency. By creating this "set it and forget it" schedule, brand managers ensure their teams and necessary recipients are always up to date.

Additional new features of the VI platform include:

  • Facebook Reply Button - The VI platform now allows brands to target replies directly to specific Facebook commenters without having to notify everyone else in that conversation thread.
  • Share of Voice Analysis - Marketers drill into insights quickly based on the comparison of up to 16 categories, including product attributes, author characteristics and reputation drivers. With optimized analytics, brand managers can compare and contrast which product attributes drive more positive and negative brand conversations.
  • Common Categories - Use predefined Visible categories out-of-the-box or customize them to suit the needs of the brand ultimately segmenting results from key groups and saving valuable time.
  • User Preferences - For simplified global team collaboration within the VI platform, users can set their default time zones to match specific locations minimizing any confusion related to scheduled posts that may occur due to time zone conversions.

"Social media now touches the lives of so many business users within a single organization, yet each one has a distinct set of answers they want to glean from the data," said Richard Pasewark, CEO of Visible. "Personalization of how this information is sliced and diced, and presented to various stakeholders is critical and was the driving force behind this release. Based on early customer feedback from some of the largest brands in the world, I am confident we hit the mark with the new features in our VI platform."

To learn more about Visible and its products visit www.visibletechnologies.com.

About Visible Technologies
Visible Technologies is the industry leader in advanced social intelligence and engagement for innovative enterprises and agencies around the globe. Since its inception in 2005, Visible's patented platform -- Visible Intelligence -- and Insights Services methodology have enabled marketing professionals and business leaders at Fortune 1000 companies to transform their social media programs. The combination of leading technology and services provides real-time consumer insights that impact business decisions and drive tangible results and ROI. Learn more about Visible at www.visibletechnologies.com.

Contact Information

  • Media Contact
    Allison Tabiando
    Barokas Public Relations for Visible Technologies
    Email Contact
    206-264-8220