SOURCE: Visible Technologies

Visible Technologies

March 14, 2013 13:23 ET

Visible Technologies® Launches New Business Impact Capabilities in Visible Intelligence Platform

Social Media Analytics and Engagement Leader Extends Platform With Faster Trend Identification, Enhanced Reporting and Workspace Management Tools

BELLEVUE, WA--(Marketwire - Mar 14, 2013) -  Visible Technologies®, the global leader in social media analytics and engagement, today announced a series of first quarter 2013 updates to its award-winning Visible Intelligence™ (VI) platform designed to enhance the business impact clients realize from the solution. These enhancements enable marketers to more rapidly assess, analyze, and take action on social media, which drives marketing programs and improves customer experience.

Users of VI can now craft its workflow to match dynamic business needs -- including personalized engagement based on business priorities, new reporting tools and enhanced filtering options to help unearth the most relevant social data quickly and easily. In addition to continued product enhancements, Visible is also a new member of the Twitter Certified Products Program. The program showcases solutions that provide an optimal experience and utilization of Twitter data.

"Social media is becoming the most accessible and robust source of consumer insights for marketers," said Richard Pasewark, CEO of Visible. "The insights generated from the VI platform along with these new features, help tie social media more closely to marketing programs, audience analysis, and influencer identification. As a result, marketers are able to position more effectively, engage consumers more directly, and drive marketing and sales improvements more rapidly."

With this announcement, Visible's VI platform includes multiple new features including:

  • Trend Identification: Earmark the latest trends with the new instantly generated Impact Summary statement. Designate a brand, event, or topic to view a topline snapshot of community dynamics through period-over-period post, author, and site volume changes, sentiment trending, top sites and relevant word clouds.

  • Enhanced Reporting: Analyzing data is easier than ever with immediate report generation. Share key metrics and create reports with the ability to export entire dashboard and Impact Summary snapshots to PDF. 

  • New Security Options: Add and remove users to effortlessly manage permissions, use Single Sign-On (SSO) to facilitate user access, and set access to full workspace, dashboard only or engagement roles. Create private searches and dashboards only viewable to select team members. Easily delegate the dashboard when needed.

  • Personalized Engagement: Customize your engagement based on workflow and business priorities. Easily manage priorities across the team by creating custom icons, queuing ownership assignments, enhanced metrics, and new organizational capabilities.

  • Russian Sentiment: Extend social media analysis to Russia with native-language sentiment processing, adding to the list of other languages already supported such as German, Italian, Portuguese, Chinese, Korean, and more.

To learn more about Visible and its products visit www.visibletechnologies.com.

About Visible Technologies
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible's award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company's reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.

Visible delivers social media analytics at internet speed and enterprise scale. www.visibletechnologies.com

Contact Information

  • Media Contact
    Ashley Ennis
    c/o Barokas Public Relations
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    206-264-8220