SOURCE: VisibleBrands


September 06, 2012 09:00 ET

VisibleBrands Begins Commercial Testing of the World's First Moment of Decision® Media and Data Network

Initial Data Suggest Much Higher Click-Through, Redemption and Lift Rates Than Traditional Channels

KIRKLAND, WA--(Marketwire - Sep 6, 2012) - VisibleBrands announced today that commercial tests of its Moment of Decision® media and data network are underway.

"In the last 120 days, we've jumped from the concept of delivering impression-based digital coupons on the shelf in retail to a live scenario with shoppers actually accepting digital coupons on the shelf in a supermarket," says VisibleBrands CEO, Timothy Morton. "We're seeing click-through rates 1000% higher than traditional online sites."

With VisibleBrands coupons, saving money is easy. There's no downloading, clipping or opting-in. People shop as usual and touch a screen to accept a digital offer. The offer is "clipped to cart" using location-based, wireless and cloud technologies and then credited automatically at checkout.

According to Morton, it's early in the testing process, but VisibleBrands is seeing exceptional redemption rates that are at least 3 times higher than the leading online coupon sites, 7 times higher than mobile, and 60 times higher than free standing inserts. The company is also seeing incremental unit lift of roughly 50% and sales lift of 27% against year-over-year baseline on promoted items.

"Basically, we're proving what we suspected at the outset," continues Morton. "When digital offers are trafficked directly to a brand category on the shelf where intent to buy is highest -- and where as much as 76% of purchase decisions are made -- the offers become much more relevant and engaging for people than when they're delivered into living rooms, online or through mobile. In short, our solution is highly effective at influencing shopper behavior and triggering what matters most -- the buy."

About VisibleBrands

VisibleBrands™ is the first impression-based, in-store, digital media and data network serving customized offers at the Moment of Decision®.

Contact Information

    Miguel Esteban
    Director, Marketing and Communication