KIRKLAND, WA--(Marketwire - Dec 6, 2012) - VisibleBrands announced today that it has successfully scaled-up in-store testing of its impression-based, Moment of Decision®, coupons across 10 different product categories and is seeing impressive sales lift and ROI.
"With help from Hewlett-Packard, Microsoft and Zebra Technologies, our network is up, running, and changing shopper preferences at the shelf," says Timothy Morton, president of VisibleBrands. "This really sets the stage for our commercial launch next year into what Accenture labels a 300 billion dollar CPG trade and retail promotions market."
Over the past year, the company has analyzed 4.9 million baskets to establish baseline sales statistics for thousands of UPCs. It is now delivering impression-based, digital coupon campaigns on the shelf for a wide variety of products, including cookies, crackers, snack nuts, cereal, pain relievers, salad dressings, pet snacks, juice, toilet paper and laundry detergent. According to Morton, the initial campaign results are extremely promising. "In snack nuts for example, we wanted to drive impulse purchase with a $1.00 coupon. Resulting sales jumped 122% over baseline and we delivered a 511% ROI. In cookies, we wanted to marry a $.50 coupon with a display offer. The campaign drove sales that were 165% over baseline and an ROI of 329%."
With success on the media delivery front, Morton says the company is now setting its sights on testing real-time shopper marketing and data dashboards and on-the-fly campaign optimization. The company believes these tools dramatically boost an advertiser's ability to deliver an engaging last impression and achieve much higher effectiveness and efficiency rates versus traditional consumer promotion campaigns.
Unlike other printed, online or mobile phone coupons, VisibleBrands-enabled coupons require no clipping, no downloading, no mobile phone, and no registration or opting-in. People shop as usual and with a single touch of an in-aisle screen can accept a digital offer. The offer is "clipped to cart" using location-based, wireless and cloud technologies and the savings are credited automatically at checkout.
The company will be exhibiting in Hewlett-Packard's booth at the upcoming National Retail Federation (NRF) Expo in New York City, January 13-16, 2013.
VisibleBrands™ is the first and only impression-based, in-store, digital media and data network serving customized, money-saving offers to shoppers at the Moment of Decision®. None of our offers require a mobile phone, downloading, registration or opt-in. Please see VisibleBrands: Delivering the Last Impression(SM) to see how simple and intuitive are solutions are for shoppers.