Vision Critical

Vision Critical

July 13, 2010 20:17 ET

Vision Critical Bucks Trend With Young Researcher Intern Program

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 13, 2010) - Strategic interactive research and technology company Vision Critical launched its 2010 intern program with twelve young Client Services Associates who will be based in their offices across North America. The interns are all graduates of US and Canadian colleges with degrees in marketing, research, sociology or business. 

Jennifer Reid, SVP, Strategy at Vision Critical has masterminded the initiative designing the program structure and recruitment strategy, and overseeing the program. Reid went through a similar intern program at Angus Reid Group and recognizes the value of engaging young researchers early in their careers. 

Supporting Growth

Unlike many intern programs which have hit the news for tapping the recent graduate pool as a source of temporary cheap labor, the Vision Critical program is fully funded and an integral element of the company growth strategy. Interns are salaried and rotate through the company to develop a well rounded view of the different research and panel functions. International internships and placements are expected in the future.

"Vision Critical has a game changing portfolio of research solutions that has fueled our expansion strategy across North America, Europe and Australia," says Reid. "We need a program to support our growth and foster future innovators and business leaders. We have hand-picked a group who are all highly educated, refreshingly confident and professional. My goal is to open their eyes to the creative opportunities of market research and to get them excited about delivering consumer insights in new and innovative ways." 

Interns went through a rigorous series of hoops before being accepted onto the program. As well as the standard interview process interns were expected to deliver a five minute presentation on one of the Vision Critical research capabilities. The interns will be keeping a blog of their experiences.

Andrea Wong and Betty Desta are interning with Vision Critical New York. Wong, who graduated from the Binghamton University MBA program, caught the market research bug during her Masters program. According to Wong, "I began to realize the power of consumer insight during some of my practical assignments at Binghamton. The Vision Critical intern program seemed like an ideal fast track to gain a comprehensive understanding of the most current and innovative consumer research capabilities." 

Betty Desta who graduated from Pace University also knew she wanted to specialize in research, "My previous internships were spent working on consumer research projects. Once I realized that this was my passion I looked for opportunities with lots of potential for career growth. Vision Critical seemed the perfect fit."

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