Vision Critical

Vision Critical

October 16, 2012 12:00 ET

Vision Critical Presents Webinar on Developing Customer-Obsessed Market Research Practices

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Oct. 16, 2012) - Community panel and market research technology provider Vision Critical announced a new webinar featuring Forrester Research, Inc. Analyst Roxana Strohmenger. Strohmenger and Mark Bergen, Executive Vice President of Sales at Vision Critical, will be discussing the growing need for companies to become "customer-obsessed". Strohmenger and Bergen will demonstrate how in this "Age of the Consumer" it is no longer sufficient to simply "just be aware" of customer needs. Companies need to have a hyper-focused attention on understanding their customers and building relationships with them.

Through the interaction with customers using a custom online community panel, Vision Critical has seen how consumer requests for faster, better, and more efficient services are ever-present. It is the job of market insight professionals to listen to these demands and keep the voice of the customer on the forefront of business decisions.

"We're seeing organizations accomplish extraordinary things by putting customers at the center of their business," said Mark Bergen, Executive Vice President of Sales at Vision Critical. "Access to customers for real-time feedback through a Community Panel is helping revolutionize the development, innovation, and communications process. What's more, it's guaranteeing greater confidence in corporate decision making."

During this live webinar, Strohmenger and Bergen will address key issues:

  • How market insights departments can change to support the Age of the Customer
  • The changing behaviors of customers, with the increase in mobile and social technologies, and how your insight programs need to adapt
  • How real companies have made the leap to become customer-obsessed and how this is impacting their business

The live webinar will be held on Wednesday, October 24 at 10AM Pacific/1PM Eastern. Register for the webinar at

About Vision Critical

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at!/visioncritical.

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