Vision Critical

Vision Critical

April 03, 2012 12:59 ET

Vision Critical® Appoints 20 Year Global Market Intelligence Veteran, Scott Miller, as President and Chief Operating Officer of International Business

Former CEO of Synovate North America to Lead Vision Critical's Global Expansion

VANCOUVER, BRITISH COLUMBIA--(Marketwire - April 3, 2012) - Vision Critical, a leading global consumer insights solutions firm, announced today the appointment of Scott Miller in the newly-created role of president and COO of international business. Miller, former CEO of Synovate North America, will lead Vision Critical's global sales, client services and operations for businesses in Europe, Asia, Latin America, the Middle East and Africa. Miller will also be responsible for Vision Critical's partner program, a primary channel for expansion outside of North America.

"Scott joins our senior leadership team at an ideal time in our history. With a large, untapped worldwide market opportunity before us, we are delighted to have Scott take charge of our growing business outside North America," said Andrew Reid, founder and CEO of Vision Critical. "Our software solutions are now scaled for global, multi-language application. Under Scott's leadership Vision Critical and our Community Panel software family will become the world's most adopted solutions."

Miller joins Vision Critical after more than two decades as a leader in market research. A partner for 12 years at Motoresearch, an automotive consultancy, Miller moved to Synovate in 2000 following the acquisition of his firm by Synovate parent Aegis. During Miller's career at Synovate, he helped drive industry-leading performance in positions including: CEO of Synovate's global Motoresearch business, head of global client relationships, and most recently as CEO of North America.

"Technology is reshaping the world of Market Intelligence," Miller states. "I am thrilled to join a global company with a strong foundation in the principles of Market Intelligence, but whose vision and execution is innovative technology - a unique hybrid that can predict and influence business outcomes for our clients and better position our partners for success."

About Vision Critical

Vision Critical pairs the world's leading consumer insight specialists with the most innovative software developers, marrying the precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe, Asia and Australia, Vision Critical creates powerful software and research solutions, including the world's leading Community Panel platform. For more information, please visit and follow Vision Critical on Twitter at

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