Vision Critical

Vision Critical

January 25, 2010 08:00 ET

Vision Critical's Angus Reid Joins Marketing Hall of Legends

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Jan. 25, 2010) - Market research veteran, Angus Reid, will be inducted into the Marketing Hall of Legends today in Toronto, honoring his dedication and 40-year pursuit of marketing excellence. Reid currently serves as CEO of strategic interactive research and technology company Vision Critical® (@visioncritical), which includes public affairs practice Angus Reid Public Opinion.

"It's an incredible honor to be selected among such esteemed marketers," says Dr. Angus Reid. "I've had the privilege of being part of this exciting industry for the last 40 years and plan to continue reinventing research for years to come."

Beginning what would become an unmatched reign of market research, Angus Reid founded his first company, the Angus Reid Group, in the late 1970s, later selling it to France's Ipsos SA (now known as Ipsos Reid) in 2000. In 2004, he joined son Andrew Reid's company, Vision Critical.

Under Reid's direction, Vision Critical is driven by a relentless appetite to embrace technology and challenge traditional barriers of the market research industry. Today, Vision Critical employs a global team in offices throughout North America, Europe and Australia. It is considered one of the world leaders in global online panel research and creator of the market's leading research technology for online community panels, as well as one of the fastest-growing technology companies in North America.

Pioneering online and virtual approaches to market research, Reid acknowledges the power of the data decade, but remains firm in his attention to detail and understanding of the research process.

The Marketing Hall of Legends of Canada is lead by the Toronto chapter of the American Marketing Association (AMA). Criteria for selection is based on contributions to marketing and branding, and overall impact in the Canadian and global marketplace. Reid will be inducted at a gala event taking place, today, January 25, 2010, at the Four Seasons in Toronto, along with eight Canadian industry leaders. Past inductees include some of Canada's most notable business leaders.

About Vision Critical

Vision Critical is a strategic interactive research company combining interactive technology, strategic researchers and global panels. We help companies reduce research costs while generating engaging and insightful relationships with consumers. Vision Critical uses a visual approach, panel technology and our own national panels to embrace markets with the click of a mouse. The company has offices across North America, Europe and Australia and a Global Partner Program that provides other research companies and consultants with access to our technology.

High resolution photos, logos, bio and interview opportunities available upon request.

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