BCAMA (BC Chapter of the American Marketing Association)

BCAMA (BC Chapter of the American Marketing Association)
VISION Marketing Conference

VISION Marketing Conference

April 14, 2015 11:00 ET

Visionaries Shake Up Vancouver Marketing Execs at BCAMA's Vision Conference

A Sneak Peek: Canadian Tire's Marketing VP O'Brien Makes Big Bets. CEO Cindy Gallop Makes Love, Not Porn

VANCOUVER, BRITISH COLUMBIA--(Marketwired - April 14, 2015) -

Editor's Note: There is an image associated with this press release.

The British Columbia chapter of the American Marketing Association (BCAMA) is hosting some of North America's most visionary marketing executives at its annual VISION Conference on April 23, 2015, at the Sheraton Vancouver Wall Centre, to bring thought leadership, marketing insight and to foster networking within the Vancouver and wider BC marketing industry.

"With an improved format and convenient downtown location, it is arguably the most-talked about marketing conference in Vancouver this year," confirmed Al Leong, Director of the VISION Conference.

"There's a time to listen, and that's what the VISION Conference is all about - taking advantage of the opportunity to learn from industry leaders and prepare for upcoming trends coming our way," continued Kim Mech, President of the BCAMA.

With presentations from renowned marketers, focused on navigating digital and multi-platform marketing programs, the conference will deliver insights for every kind of marketer and will contain a blend of high-powered keynotes and highly interactive LOUDtable sessions. LOUDtables are speaker-hosted and facilitated discussions around round tables with 10-25 attendees per table. Attendees will be able to tailor their conference experience to fit their interests within the full spectrum of marketing and business strategy and network alongside professionals from across industries.

The speakers taking the stage at this year's VISION conference include:

Cindy Gallop, Founder and CEO, IfWeRanTheWorld

Known to have delivered one of the more memorable TED talks of all time and the self-proclaimed Michael Bay of business, Gallop has had an illustrious advertising career. She will expose the secret to get to 'less work, more money'. Audiences can expect to be pushed to the edge, inspired to devise a new marketing agenda and set their own vision for the new world order. Gallop's audacious ideas are notoriously known to stir up controversy and media coverage. Gallop's keynote will be on, "The New Marketing Agenda: Set Your Own Vision for the New World Order."

Follow Gallop @CindyGallop

Russ Klein, CEO, American Marketing Association

Honoured as ADWEEK "Advertiser of the Decade" for the 2000s, Klein is leading the American Marketing Association into its next era. An advertising veteran and former Burger King and 7-Eleven CMO, he's known to push the envelope and was recognized for Gatorade's popular "Is it In You?" campaign. Klein's keynote is designed to inspire marketers in Vancouver and he covers the topics of design targeting, ruthless execution, focus, delighting customers through to being grateful to your customers.

Follow Klein @KleinRuss

Rand Fishkin, Wizard of Moz

Founder and former CEO of Moz, ranked #4 SEO expert worldwide by postplanner.com, co-author of two books on SEO, and co-founder of Inbound.org, Fishkin will demystify SEO. With a ludicrous title of Wizard of Moz and yellow Pumas as a personal fashion trademark, Fishkin has spoken to teams at Google, Facebook, and Microsoft and given presentations for the United Nations, Stanford University, Public Media, NPR, YCombinator, and Hackers/Founders. Fishkin's keynote, "Benefits, Opportunities and Strategies of SEO Investments" provides tactical, actionable tips for organizations of all kinds to make SEO work. He will crack the SEO code and explore the benefits, opportunities, and strategies of SEO investments.

Follow Fishkin @randfish

Susan O'Brien, Vice President of Marketing, Canadian Tire

Drawing on 20 years of brand management, digital marketing and retail strategy, O'Brien will disclose some bold moves across all marketing platforms. Prior to joining Canadian Tire, O'Brien held senior marketing roles at Campbell Soup Company, Coors Brewing Company and Moosehead Breweries. O'Brien's keynote, "Pumping up Teams and Tires" reveals best practices and secret strategic insights on creating an integrated multi-platform marketing program that not only engages consumers, but ignites brand loyalty within organizations.

Aaron Dignan, CEO, Undercurrent

Dignan, an author and digital strategist, is known to translate disruptive innovations at the fringe of the digital space into meaningful lessons for the mainstream. A founding partner of the digital strategy firm Undercurrent, he advises global brands and complex organizations like GE, PepsiCo, Ford, and Disney on their future in an increasingly technophilic world. Dignan's keynote, "The Responsive Organization" highlights disruption in today's global marketplace and reveals his research on organizational responsiveness and how companies must change the way they work to survive and succeed.

Follow Dignan @aarondignan

Registration is open for another two weeks. For more information on the VISION Conference, confirmed speakers, agenda and registration visit, www.bcama.com/vision2015 or call 604-564-1AMA.

For more information, visit: www.bcama.com/vision-media-kit


The BC chapter of the American Marketing Association (www.bcama.com) has been the province's leading marketing source since 1955 and one of the most highly regarded chapters in North America. With over 400 members, the BCAMA is a non-profit association made possible by a dedicated team of volunteers including board members, committee members, and sponsors.

Twitter: @bcama - Event Hashtag: #BCAMAVision

LinkedIn: linkedin.com/company/bcama

Facebook: www.facebook.com/bcama

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