SOURCE: VisionEdge Marketing

August 23, 2005 10:00 ET

VisionEdge Marketing Helps Companies Compete in Rapidly Evolving Markets

Companies Rely on Outside Expertise for Innovative Marketing Strategies

AUSTIN, TX -- (MARKET WIRE) -- August 23, 2005 -- VisionEdge Marketing, Inc. (VEM), a strategic and product marketing consulting firm, announces two new customers are leveraging their expertise to formulate marketing strategies and processes to enable them to compete and grow more aggressively. "Each of these companies recognize their markets are rapidly changing and placing new demands on their products, services, and business processes," said Laura Patterson, president of VisionEdge Marketing (VEM). "In each case, management sought out VEM's experience to increase their probability of success."

For SkyBitz of Sterling, Virginia, VEM validated market demand and feature preferences for systems that track tractor trailers throughout North America. By conducting primary research with trucking fleets across the country, VEM recommended marketing strategies. "SkyBitz has successfully marketed our Global Locating System to trucking companies for over two years, we reached a point where it was time to refine our message and sales strategies to accelerate growth. VisionEdge Marketing's research and analysis provided us with the information we needed," said Roni Taylor EVP Marketing of SkyBitz.

Austin-based ClearCube, a leading provider of PC blade computing solutions, engaged VEM to redefine their sales pipeline processes and align with customers' buying process. "The Pipeline Engineering Lab that VEM conducted for our sales and marketing team was a real eye-opener. In a short timeframe, we were able to establish a common process to enable marketing and sales to better work together," said Jim Benard, Vice President of Global Sales Operations, ClearCube.

About VisionEdge Marketing, Inc.

VisionEdge Marketing (www.visionedgemarketing.com) is a strategic and metrics-based marketing consulting firm that excels at helping business-to-business companies strengthen their competitive advantage and accelerate their ability to acquire, keep, and grow profitable customers. Founded in 1999, VisionEdge Marketing is located in Austin, Texas.

About SkyBitz

SkyBitz developed the revolutionary Global Locating System (GLS) Platform to give customers the ability to track powered and un-powered assets, providing total asset visibility within the global supply chain. Headquartered in Sterling, Va., SkyBitz is a privately held company financially backed by Inverness Capital Partners, Motorola Ventures, AIG Highstar Capital and Cordova Ventures. For additional information, visit www.skybitz.com.

About ClearCube

ClearCube Technology (www.clearcube.com) is the pioneer and market leader in PC blade computing solutions. The company is headquartered in Austin, Texas.

Contact Information

  • CONTACT:
    Laura Patterson
    President
    512-681-8800 ext. 12