VisionMobile Ltd

VisionMobile Ltd

October 09, 2008 08:00 ET

VisionMobile Ltd: The Mobile Industry Atlas; First to Bring Clarity Into the Chaos of the Mobile Marketplace

LONDON, UNITED KINGDOM--(Marketwire - Oct. 9, 2008) - VisionMobile, a research firm in the telecoms sector, today announced the wider availability of the Mobile Industry Atlas Handset Edition in A2 wallchart format.

The Mobile Industry Atlas Handset Edition is a visual map of who's who in the mobile industry. Available in A2 wallchart format, the Industry Atlas showcases over 400 leading companies across 30 market sectors. This independently researched and authored Mobile Industry Atlas is available to order in glossy A2 wallchart format at www.visionmobile.com/research.

The Atlas offers a 10,000-feet view of the mobile industry ecosystem inside and around the core value chain including the actors which provide hardware, software and services across the lifecycle of the mobile handset.

The Atlas dissects the complex mobile value chain into three segments: core value chain, pre-load and post-load actors. The core value chain forms the backbone of the handset lifecycle including categories such as Industrial and UI Design, Silicon and Hardware, Operating Systems, System Integrators, Handset OEMs, Distributors and Retailers.

The pre-load segment showcases actors in categories including Input Technology, Plastics and Mechanics, Baseband and Application Processors, Browsers, On-Device Portals and Active Idle Screen solutions. The post-load segment showcases actors in categories including Games Publishers, Service Delivery Platforms, Mobile Device Management, Mobile Advertising, Mobile Search, and SIM card vendors.

The Mobile Industry Atlas Handset Edition is an indispensible tool to all business and technical decision makers in the mobile industry.

"The Mobile Industry Atlas presents a unique view into the mobile industry. Not only is this the first comprehensive view of the mobile who's who, but also a highly visual approach that reveals who's doing what, which brings clarity into the chaos of the mobile marketplace" commented Andreas Constantinou, Research Director of VisionMobile.

"As a member of the investment banking community, I need to know who's who in the mobile industry and where M&A activity is likely to emerge. VisionMobile's Industry Atlas is a clear, concise, map to help evaluate where the next opportunity is coming from" noted Dr. Mehmet Unsoy, Partner, Cartagena Capital GmbH.

At the Symbian Smartphone Show, 21-22 October in London, VisionMobile will be offering 10 complimentary copies of the Mobile Industry Atlas in A2 wallchart format. Please contact Vanessa Measom (details below) to request a complimentary copy (first come first served).

VisionMobile's Research Director, Andreas Constantinou is available for interview. Andreas specialises in mobile handsets, mobile software strategies and open source. He is invited regularly at international telecoms conferences as a speaker and chairman. To arrange an interview or for further information, please contact Andreas Constantinou at andreas@visionmobile.com.

About VisionMobile

VisionMobile is a prominent research firm in the wireless sector. VisionMobile offers research reports on emerging sectors, market-how maps, workshops on complex industry topics and strategy advisory services. VisionMobile brings together passionate people with industry and technology know-how and innovative thinking.

Recent publications include The 100 million club - the watchlist of software companies whose products have been embedded on more than 100 million cellular handsets and Mobile Megatrends 2008 - a 10,000ft view of the changing mobile market.

VisionMobile Market-How maps are highly visual industry maps that distill the noise within the chaos of the mobile telecoms marketplace into clear market sense.

For more information, visit: www.visionmobile.com.

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