EDMONTON, ALBERTA--(Marketwired - Dec. 4, 2013) - Visionstate Inc., a division of CSM systems corp. (TSX VENTURE:CKX), is collaborating with Visio Media to integrate new NFC technology with their ViCCi interactive directories at Southgate Centre in Edmonton, Alberta.
NFC (Near Field Communication) is incorporated into most smartphones which allows shoppers to pull information from an advertisement by simply tapping it. Once the shopper taps the designated position on the directory ad with their phone, they will have access to a variety of benefits -coupons, product information, retail websites, restaurant menus, social media pages, and contests. Visionstate views this as an opportunity to integrate its mobile directory in the near future, similar to their current QR coded mobile ViCCi at Guildford Town Centre (Surrey, BC), where all the information from the full directories can be viewed on shopper's pocket device.
Visionstate's ViCCi (Virtual Customer Care Interface) has been informing, engaging, and wayfinding shoppers at Southgate Centre for over eight years. This additional interactive component, which is overlaid on the ViCCi directory, will engage Southgate Centre guests in a new way with this creative mobile shopping experience.
Southgate is one of the top performing malls in Canada and is known for its forward thinking attitude towards technology and customer service.
Visio Media is Visionstate Inc.'s local media sales partner in Edmonton that is bringing this new location based mobile marketing technology to Canada and leading this project. Founders Fouad Masri, Nicolette Leonardis, and Boaz Lau say that this will expand their advertising outside traditional advertising means, gain a larger reach with improved analytics, and give them an edge when moving forward in the digital out of home advertising market.
The NFC campaign launches December 4, 2013 at Southgate Centre.
About Visionstate Inc.
Visionstate is the leader in interactive technology software that connects the world with enhanced guest services. Engaging customers throughout a facility, from touchscreen directories to mobile applications to cleaning management software, Visionstate adds to a building's experience with its original interactive solutions.