SOURCE: Vistaar Technologies, Inc.

Vistaar Technologies, Inc.

April 08, 2011 09:03 ET

Vistaar Adds Pernod Ricard U.S.A. to Growing List of Customers Within the Beverage Alcohol Industry

Vistaar Offers the Only Pricing Software Technology Designed Specifically to Boost Profit Margins and Deliver Greater Value to the Beverage Alcohol Value Chain

PARSIPPANY, NJ--(Marketwire - Apr 8, 2011) - Vistaar Technologies, Inc., an innovator of B2B price and revenue management solutions, today announced the addition of Pernod Ricard U.S.A., the largest subsidiary of the world's co-leader in wines and spirits, Paris, France-based Pernod Ricard SA, to the company's growing list of customers within the beverage alcohol industry. Importer and marketer of such well-known brands as ABSOLUT®, Jameson® Irish Whiskey, Chivas Regal®, Kahlúa® Liqueur, and Jacob's Creek® wines, Pernod Ricard U.S.A. has selected Vistaar software to help drive improvements in the company's price management, promotion planning and promotion optimization processes.

"Pernod Ricard U.S.A. was looking for a partner with proven success in the beverage alcohol industry who understood the challenges associated with pricing a large product portfolio in a complex marketplace," said Sandy Tungare, CEO of Vistaar Technologies, Inc. "Vistaar provides an innovative pricing solution coupled with the expert domain knowledge necessary to effectively enable leading beverage alcohol companies like Pernod Ricard to improve bottom line results and deliver greater value to customers."

Vistaar's Price and Revenue Management Solution for Beverage Alcohol is the only pricing software technology designed specifically to address the needs of this industry. Vistaar enables these companies to:

  • Centralize pricing data in a single system of record
  • Plan and manage price promotions more effectively
  • Optimize pricing and support multiple brand strategies across large product portfolios
  • Leverage data from disparate sources such as syndicated market reports
  • Collaborate cross-functionally to develop optimal strategies for targeted segments
  • Use advanced 'what-if' planning capabilities to simulate scenarios before taking action in the market
  • Create optimal value for the company, its channel partners and consumers

Pernod Ricard U.S.A. is the latest company to adopt Vistaar's Solution for Beverage Alcohol; a number of other prominent firms have already recognized the value of the software. Beam Global Spirits and Wine, Inc., which deployed Vistaar in 2009, is one example of a company that has realized significant margin improvements while delivering increased value across its value chain.

"Vistaar is the preferred solution for companies with complex pricing environments that require flexible and configurable software without costly customizations and prohibitively long implementation times," said Mr. Tungare. "Our solution is delivering optimum value to many of the world's largest companies in the high-tech, beverage alcohol, industrial manufacturing and life science industries. Our customer satisfaction ratings and 100 percent reference record are testaments to the success we've achieved in partnership with our customers over the past six years."

Vistaar will be demonstrating the latest version of its Solution for Beverage Alcohol companies at the Wine & Spirits Wholesalers of America (WSWA) 68th Annual Convention and Exposition on April 10-13, 2011 at the Grande Lakes Orlando Resort. This is the premier industry event that connects America's distributors with suppliers, importers and service providers to the beverage alcohol industry. Vistaar's booth number is 123.

About Vistaar Technologies, Inc.
Vistaar is an innovator of price and revenue management solutions. Vistaar's pricing software enables companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Vistaar is working with companies such as AMD, Beam Global, Cisco, Ford and GE to transform pricing operations into a strategic advantage. For these companies, Vistaar pricing software drives measurable price and margin improvements that deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. Visit our website www.vistaar.com or contact Vistaar at +1 973.581.6300 for additional information.

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