SOURCE: Vistaar Technologies, Inc.

Vistaar Technologies, Inc.

September 26, 2013 10:36 ET

Vistaar Recognized for Price, Marketing Operations Optimization and Sales Analytics in Gartner Hype Cycle Reports

Vistaar Included as Sample Vendor in Six Hype Cycle Reports Spanning CRM, Marketing, Analytics, E-Commerce, Big Data and Performance Management

PARSIPPANY, NJ--(Marketwired - Sep 26, 2013) - Vistaar Technologies, Inc., a leading provider of price management solutions, announced today that the company has been included in six Gartner Hype Cycle reports published throughout July and August. In particular, Vistaar was mentioned in the Aug. 14, 2013 Gartner "Hype Cycle for CRM Sales" report as a sample vendor in the price optimization and management space. Per the report, price optimization "is evolving from a complex, analytics-focused tool used primarily by specialized pricing specialists to a business insight and operations tool that is used throughout the organization to maximize profitability."

"Price optimization intersects with and underpins the top priorities of most global executives," according to the report. "Gartner's research on global business top 10 strategies for 2013 identifies the top three strategies as: (1) increasing business growth; (2) delivering operational results; and (3) reducing enterprise costs."

The Gartner Hype Cycle Report for CRM Sales reviews the visibility, maturity and value of key sales automation technologies and applications to help organizations determine which applications will best meet their needs and budgets. Gartner also reports that "companies that have implemented price optimization successfully have realized significant revenue improvement, and the ROI of the price optimization investment is typically realized in less than two years. These results will promote more widespread adoption of price optimization. However, the complexity of pricing structures and the relatively specialized pricing requirements of vertical industries will continue to slow broader adoption."

Vistaar solutions are mentioned in six recent Gartner Hype Cycle reports that include: Hype Cycle for CRM Sales; Hype Cycle for CRM Marketing Applications, July 31, 2013; Hype Cycle for Analytic Applications, July 31, 2013; Hype Cycle for E-Commerce, July, 31, 2013; Hype Cycle for Big Data, July 31, 2013; and Hype Cycle for Performance Management, July 31, 2013.

Sandy Tungare, Vistaar's founder and CEO, said, "Vistaar is pleased to be named in multiple Hype Cycle reports. In our view, the findings reinforce the value of a pricing platform, which is driving increased adoption rates and helping accelerate time-to-value as companies leverage pricing excellence to deliver differentiation, competitive advantage, and increased margins across multiple industries. As demonstrated by the range of applications Vistaar offers, price optimization can easily be extended into pricing-related processes throughout an organization, effectively maximizing profitability and providing market insights across the enterprise."

One of the most effective means to achieve pricing excellence across an entire organization is to implement a pricing platform. Vistaar's most recent whitepaper, "The Pricing Platform: A Nimble Path to Pricing Excellence," describes an approach to help companies across a broad range of industries generate and accelerate gains from differentiated pricing strategies by combining the best of "build" and "buy" approach in a pricing platform. By implementing a pricing platform, businesses can sidestep the shortfalls of both packaged and homegrown, spreadsheet-driven solutions to better modernize pricing strategies, deliver superior pricing discipline and agility, realize internal efficiencies and eventually outmaneuver competitors.

About the Hype Cycle
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include offices across North America, Europe and Asia. For more information, visit our website ( or contact us at +1-973-581-6300.

Contact Information

  • Press Contact:
    Erin Hatfield
    DPR Group, Inc.
    +1 (919) 896-7826
    Email Contact

    Company Contact:
    Tim Andreae
    Vistaar Technologies, Inc.
    +1 (617) 823-0664
    Email Contact