SOURCE: Vistaar Technologies

Vistaar Technologies

September 06, 2012 09:05 ET

Vistaar Recognized for Price Optimization in Leading Analyst Firm Hype Cycle Report for CRM Sales

Price Optimization Faces Anticipated "Transformational" Growth Within the Next Two to Five Years

PARSIPPANY, NJ--(Marketwire - Sep 6, 2012) - Vistaar Technologies, Inc., a leading provider of price management solutions, announced today that the company has been included in seven Gartner Hype Cycle reports published throughout July and August. In particular, Vistaar was mentioned in the July 18, 2012 Gartner "Hype Cycle for CRM Sales" report as a sample vendor in the price optimization space. Per the report, price optimization will deliver transformational benefit within the next two to five years as the practice moves from a tactical tool to a flexible analytical application that provides strategic insights and forward-looking pricing guidance throughout the enterprise.

"Companies that have not yet implemented a formal price optimization initiative, or that have relied on ad hoc analysis tools or internal spreadsheets, should examine price optimization as one of the few investment areas that can impact revenue, margins and the customer experience," writes Chris Fletcher, research director with Gartner, Inc.

The Gartner Hype Cycle Report for CRM Sales reviews the visibility, maturity and value of key sales technology sectors to help sales organizations determine which applications will best meet their needs and budgets. The report indicates that price optimization's adoption rates are quickening due to progress made in technology and best practices, which have reduced time to productivity of the average price optimization implementation to less than 12 months. Gartner also reports that "companies that have implemented price optimization successfully have realized improvements of two to four percent of total revenue or more, and the ROI of the price optimization investment is typically realized in less than two years."

Vistaar solutions are mentioned in seven recent Gartner Hype Cycle reports, indicating the importance of a powerful pricing platform that can manage and optimize multiple business processes across an organization. These reports include: Hype Cycle for CRM Sales; Hype Cycle for CRM Marketing Applications, July 27, 2012; Hype Cycle for Supply Chain Management, August 17, 2012; Hype Cycle for Performance Management, August 17, 2012; Hype Cycle for Analytic Applications, August 8, 2012; Hype Cycle for Big Data, July 31, 2012; and Hype Cycle for E-Commerce, July 26, 2012.

Sandy Tungare, Vistaar's founder and CEO, said, "Vistaar is pleased to be named in multiple Hype Cycle reports. The findings reinforce the dramatic increase in demand for price optimization that we've experienced across multiple industries. We are proud to be a part of an application area that can help organizations of all sizes maximize profitability and increase market share via our core pricing solutions, as well as extended solutions in pricing-related areas such as account planning, cost planning, sales and operations planning, and marketing planning. With our robust and flexible solutions, Vistaar is well-positioned to capitalize on the anticipated continued growth within the industry."

About the Hype Cycle
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include six offices across North America, Europe and Asia. For more information, visit www.vistaar.com or contact us at +1-973-581-6300.

Contact Information

  • Press Contact:
    Erin Hatfield
    DPR Group, Inc.
    +1 (919) 896-7826
    Email Contact

    Company Contact:
    Tim Andreae
    Vistaar Technologies, Inc.
    +1 (617) 823-0664
    Email Contact