SOURCE: VistaPrint

September 11, 2007 09:00 ET

VistaPrint Adds Custom Pens to Promotional Product Line

Using Cutting-Edge Technology, High-Quality, Low-Cost Pens Can Be Designed and Ordered in Quantities as Low as One

HAMILTON, BERMUDA--(Marketwire - September 11, 2007) - VistaPrint Limited (NASDAQ: VPRT), the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers, today announced the availability of custom pens. VistaPrint's new pens are the company's latest addition to its popular promotional product line which includes t-shirts, notepads, sticky notes and magnets. Because of VistaPrint's cutting-edge technology on both the company's website and in its manufacturing process, VistaPrint's custom pens are easy to design and order and start at just $4.99 for a single pen.

VistaPrint is known for its industry-changing automation and manufacturing software and processes including technology that enables the company to offer non-printed products such as pens to its customers at a low-cost. VistaPrint has continued to build on its already robust manufacturing processes by investing to standardize and automate the pen manufacturing process from design all the way through to production. These processes allow VistaPrint to produce printed products in small order quantities but overall large scales, passing savings along to the customer.

"Before VistaPrint, small businesses could not afford to purchase these types of promotional products because quantity requirements, and therefore costs, were just too high," said Tiffany Price, product marketing specialist at VistaPrint. "VistaPrint allows small businesses to quickly and easily design and order the products they need in quantities as low as one, to effectively brand their business and compete with larger organizations."

VistaPrint's pens are suitable for a variety of businesses -- including real estate agents, landscapers and moving companies -- looking for cost-effective and easy ways to market their business. The outside of the pens can be fully customized with logos, designs and colors. They are perfect for promotional giveaways, party favors, and campaign handouts or even for the new school year.

Ordering pens is simple using VistaPrint's website. Customers just go to There are options to choose from hundreds of design templates or upload a design or logo. Return users can also match designs from previously ordered items such as business cards and postcards. All pens are black ink and can be designed, ordered and received in as little as three business days.

In addition to pens, VistaPrint offers a number of other high-quality products and services including brochures, postcards, business cards, T-Shirts, mailing services and much more. Products are customizable, full color, printed on high-quality paper and available for a low cost. All printed products can be customized with text both inside and outside or front and back, and customers can upload photos and other images and incorporate them into the design of their products. Depending on the type of product, quantity options range from just one all the way up to 20,000.

About VistaPrint

VistaPrint Limited (NASDAQ: VPRT) is the leading online supplier of high-quality graphic design services and customized printed products to small businesses and consumers. VistaPrint offers custom designed, full-color, low-cost printed products even in small quantities. Over 10 million small businesses and consumers have already chosen VistaPrint for products ranging from business cards and brochures to invitations and thank you cards. Products are printed at VistaPrint's two state-of-the-art plants in North America and Europe that total over 200,000 square feet of production space. A global company, VistaPrint employs more than 1,000 people and operates 18 localized Web sites serving over 120 countries around the world. A broad range of design options are available online at VistaPrint's printed products are satisfaction guaranteed.

VistaPrint, the VistaPrint logo and are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

Contact Information

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