SOURCE: VistaPrint

April 28, 2008 09:00 ET

VistaPrint Enters Electronic Marketing Space With Launch of Custom Web Sites for Small Businesses

Easy-to-Use Solution Gives Small Businesses Online Presence in Just Minutes; Empowers Companies to Market Cost-Effectively Both Online and Offline

HAMILTON, BERMUDA--(Marketwire - April 28, 2008) - VistaPrint Limited (NASDAQ: VPRT), the small business marketing company, today announced the launch of its first electronic product: custom Web sites. Today, small businesses need a custom Web site to effectively market their business. VistaPrint's new Web site solution empowers small businesses to quickly and effortlessly create an inexpensive, yet professional looking online presence that matches existing marketing materials in just minutes.

According to Janet Holian, executive vice president and chief marketing officer, "We survey our customers regularly and we know there is an increasing demand for electronic products to help our small business customers market themselves." She continued, "VistaPrint explored a number of ways to best deliver custom Web sites, and based on the needs of our small business customers, we leveraged our experience and expertise by developing a robust solution in house. We believe a Web site is as important as a business card and wanted to make designing one just as easy and cost-effective as designing and purchasing a VistaPrint business card."

Built by the company's own team of highly-talented software engineers, VistaPrint's Web site offering is unique because it was designed to be easy to use for non-technical customers. In fact, VistaPrint created over 250 designs that match the company's most popular business card and postcard designs. Customers that have already ordered business cards or postcards through VistaPrint can have those designs map automatically to their site, creating on-line and off-line brand consistency.

"I have been a loyal VistaPrint user for quite some time, ordering products like business cards, sticky notes, magnets and more. As a small business owner, online visibility is becoming more and more important in today's business world and I was thrilled to see that VistaPrint decided to offer Web sites at such a great price," said Michelle Mattox of Mattox Photography ( "VistaPrint's Web site solution was remarkably easy to use. I simply picked a photography related template, and it automatically filled in appropriate draft text for me to use. I easily made edits to the text, uploaded photos and my site is now up and running. It took only a few minutes and now I have a professional online look for my business. Best of all, it's simple to update with new text and photos."

Designing a Web site with VistaPrint is easy. Much like VistaPrint's design galleries for low-cost, high-quality printed products, customers have the chance to initially pick a template based on their business such as landscaping or floral design. The VistaPrint site builder automatically fills in copy and key themes to get the site started, and then customers have the ability to edit and personalize their site in any way they see fit. In fact, VistaPrint's Web site offering is so easy to use, pages can be edited like a word document and images can be added and moved around. There is even the option to collect customer information through forms.

Starter packages that include hosting and customer support are just $4.99 per month. A standard package which includes a top level domain, more pages and memory is just $9.98 per month. Professional packages that include premium customer support, unlimited pages and extensive bandwidth are also available for $14.97 per month. Customers can choose whichever package fits their needs and can upgrade at any time. The first month is free with all packages. For more information go to

In addition to Web sites, VistaPrint offers small businesses peace of mind by providing everything they need to market their businesses. Products include high-quality and low-cost printed products such as business cards, brochures, custom postcards, calendars and return address stamps; promotional apparel including hats and T-shirts; and marketing services such as copywriting, design and postcard mailing.

About VistaPrint

VistaPrint Limited (NASDAQ: VPRT) is the small business marketing company having served over 12 million customers world-wide. VistaPrint offers small businesses everything they need to market their business with brand identity and promotional products, marketing services and electronic marketing solutions. A global company, VistaPrint employs more than 1,200 people and operates 19 localized websites serving over 120 countries around the world. A broad range of marketing products and services are available online at VistaPrint's products are satisfaction guaranteed.

VistaPrint, the VistaPrint logo and are registered trademarks of VistaPrint. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.

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