RALEIGH, NC--(Marketwired - Oct 18, 2016) - Sysomos, the leader in social marketing and analytics, today released new features for Sysomos Gaze, a visual brand intelligence solution that enables marketers to monitor, curate, engage, analyze and amplify consumer generated visual content across social media.
Text analysis of social media content is no longer enough for today's brands and agencies to get a full view of brand health. According to Mary Meeker's 2016 Internet Trends Report, there are more than three billion images created on social media every day and nearly one million minutes of video are shared every second. The exponential rise in user-generated content (UGC) has made it critical for brands, agencies and marketers to analyze their target audience, see full context across text and visual sources where their products and services are featured and discover new ways to engage authentically with their audiences.
Visual brand intelligence provides context and insights to images and videos across social media. Sysomos Gaze analyzes the content by filtering based on objects, scene backgrounds, terms, hashtags, media type, comments, audience demographics, geography and more. This intelligence is critical for companies to get an end-to-end view of how their products and services are consumed and received, enable curation of viral brand content and identify influencers.
The newly released feature updates and capabilities for Sysomos Gaze that help better meet the needs of brands and agencies include:
- Find and curate authentic viral consumer social images and videos from consumers in a single view
- Automate approval request workflow enabling marketers to easily gather permissions from consumers to use their images and videos in their marketing campaigns
- Lookalike content builder with Smartlists: Marketers can build collections of images based on visual elements by selecting a set of images with elements the marketer is looking to monitor or curate.
- Monitor and engage with Instagram and Twitter influencers, gaining insights into their unique traits, affinities and activities
"With millions of people posting and engaging with images and videos on social media every minute of every day, curating and analyzing this visual content is more important than ever," explains Sysomos chief executive officer, Peter Heffring. "Companies that are only 'listening' to their customers via traditional text methods are missing half the equation. Our goal is to empower our customers to get the full view across social so that they provide best-in-class consumer marketing."
For more information on the new features and capabilities of Sysomos Gaze, please see our blog post here. To learn more about Sysomos Gaze, or to schedule a demo, visit Sysomos.com.
Sysomos is the global leader in social marketing and analytics. Sysomos is the only unified, integrated platform that combines the ability to listen, curate, engage, publish, and analyze social content in real-time in one view. With Sysomos, brands and agencies are empowered to turn data driven insights into actionable customer engagement opportunities across the business. Sysomos serves more than 1200 customers including the world's top agencies and 80 percent of global brands providing social intelligence to enhance customer experience. Learn more at Sysomos.com.