SOURCE: Visual i|o

June 24, 2008 08:30 ET

Visual i|o Launches DecisionIris to Enable Data Visualization for Pharmaceutical Project Portfolio Management

NEWTON, MA--(Marketwire - June 24, 2008) - Visual i|o, a leading developer of software for better business decisions through interactive visual analysis, today announced the availability of DecisionIris for Project Portfolio Analysis in the pharmaceutical industry. Developed as a result of the company's work with five of the top 15 pharmaceutical companies, DecisionIris addresses three areas in R&D management: strategic portfolio management; cross-project resource management; and project tracking and analysis. The views combine relevant data from many sources, and allow users to see both high level roll-ups and granular level detail within the same application. With DecisionIris, key decision makers are armed with the information necessary to make educated, strategic decisions in a timely manner. Visual i|o plans to roll out customized solutions for additional markets in the future.

Unlike its competitors, Visual i|o's DecisionIris for Project Portfolio Analysis is not a do-it-yourself toolkit that requires creating your own visualizations at your desktop. DecisionIris is an enterprise solution, designed to bring disparate corporate data together, and it is deployed directly to the business user. For the first time, with this release, everyday business users who make decisions about the management of drug development projects have a "lens" that lets them see the data across multiple projects with each person viewing the data in the same manner.

DecisionIris generates a "mash-up" of business intelligence data from various sources to align the data and present it visually for more effective decision making. By manipulating a number of variables -- such as time, expenditure, risk and value -- portfolio managers can see at a glance how the company's investment is aligned with the portfolio and quickly gauge each project's value and risk relative to other projects. Previously, decision makers had to request and rely on a multitude of individual static reports, all of which may present the data in a different manner, or resort to oversimplified dashboards in order to assimilate the needed information to make decisions.

Designed to provide ready visualizations of the business problems faced by pharmaceutical R&D management, Decision Iris:

--  Presents the relevant data front and center -- interactive Gantt
    charts, key project tracking and filtering controls provide the ability to
    focus in on precisely the information needed, in an easy-to-interpret
    visual format
--  Eliminates manual report generation -- direct connection to existing
    transactional, business intelligence (BI) or other data infrastructures
    across the organization, ensures that all relevant data is included and up-
--  Simplifies communications -- provides a common view of the data so
    that everyone understands the same thing, without relying on IT or
    statisticians' ad-hoc analysis
--  Delivers a complete picture for strategic and operational alignment --
    data can be viewed at a very high level roll-up, or drilled down to the
    granular detail of a particular task, all from the same window, giving
    users all the information they need, at the level they need it

"DecisionIris for Project Portfolio Analysis is uniquely designed to become a lens through which all of the corporate data can be seen, allowing ordinary business users to find patterns, distributions, correlations, and anomalies across multiple data types, with each person looking at the same data in the same manner," stated Angela Shen-Hsieh, President and CEO of Visual i|o. "By leveraging the new technologies available with the advent of Web 2.0, we are able to 'mash-up' applications from various sources to present information in compelling new ways to facilitate effective and timely decision making."

About Visual i|o

Visual i|o develops interactive visual analysis solutions that provide comprehensive views into the state of business operations to maximize organizational decision-making. Leading pharmaceutical, software and financial services companies rely on Visual i|o's expertise in solving business issues that require analysis of complex data. The company's proven data visualization software solutions and consulting services enable organizations to present complex data in digestible, meaningful formats for executives, management and end users. Founded by Harvard-trained architects, Visual i|o is headquartered in Newton, Massachusetts.

For more information on Visual i|o or its data visualization solutions and services, visit or call 617.623.5400.

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