SOURCE: Visual IQ

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March 07, 2011 08:00 ET

Visual IQ Appoints Frank Suljic as Executive Vice President

Customer Data Management Expert Brings Critical Understanding of Clients' Cross Channel Marketing Challenges

NEEDHAM, MA--(Marketwire - March 7, 2011) - Cross channel marketing intelligence software provider Visual IQ today announced that Frank Suljic has joined the company in the role of executive vice president of sales. Suljic brings over 20 years of professional enterprise sales to this new role, in which he will be responsible for working with advertisers and their agencies to identify areas where the company's leading IQ Intelligence Suite of products can provide the maximum value for their organizations.

Marketers work with an ever-increasing number of channels, touchpoints and tactics, which makes the way they track, measure and optimize their campaigns extremely complex. Although many advanced technologies exist to aid in cross channel marketing measurement, attribution management and optimization, marketers need the guidance of an expert who is well-versed in both marketing and technology to identify the best mix of solutions to meet their needs and drive business results.

Throughout his career, Suljic has consulted with over 250 of the Fortune 1000 to help them address their most difficult customer data integration, master data management, analytics and customer relationship management challenges. Through this, he has become uniquely adept at extracting actionable insights from extremely complex data environments across a multitude of industries.

Prior to joining Visual IQ, Suljic spent five years representing customer data integration products for Siebel Systems and Oracle, and also held the title of vice president of sales at both Inforte and eLoyalty -- two successful customer relationship management consulting services firms where he was responsible for business development of their CRM and behavioral analytics solutions. Most recently, he was Vice President of Sales at digital place-based media company SeeSaw Networks.

"We take a lot of pride in working very closely with brands and their agencies to not only optimize their marketing performance, but also ensure they're receiving maximum value from their technology," said Visual IQ Co-Founder & CEO Manu Mathew. "Frank is a fantastic fit with our organization because he's extremely customer-centric and understands the importance of working collaboratively with clients. We are very proud of the executive team we have attracted to help us build for our next wave of growth. We welcome Frank to the Visual IQ team." 

Frank is a graduate of the University of Wisconsin - Madison, where he holds a bachelor's degree in industrial engineering, and earned an MBA in finance and marketing from the University of Chicago - Booth School - in Chicago, Illinois.

About Visual IQ

Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies' marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with advanced attribution management and predictive modeling functionality that clearly shows clients where opportunities exist for marketing optimization.

Visual IQ can be reached toll free by calling 888-376-0603 or at info@visualiq.com, or by visiting www.visualiq.com.

Contact Information

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