SOURCE: Visual IQ

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March 14, 2011 08:00 ET

Visual IQ to Offer Expert Insights on Attribution Management at Search Engine Strategies Conference

Panel, Exhibit to Help Marketers Solve Top Cross Channel Marketing and Integration Challenges

NEEDHAM, MA--(Marketwire - March 14, 2011) - Against the backdrop of an increasingly complex marketing environment, cross channel marketing intelligence software provider Visual IQ today announced that it will play a critical role in educating marketers on best practices within the discipline of attribution management at the upcoming Search Engine Strategies (SES) conference taking place in New York City, March 22-24. The company will be exhibiting at the event and its co-founder, president & CTO, Anto Chittilappilly, will contribute to the event's programming.

Proper attribution models give marketers scientifically accurate ways to determine how combinations of channels, campaigns and tactics have an influence on purchases or conversions. The panel, "Channel Surfing: Measuring Profit & ROI Across Channels," will cover various methods for determining appropriate attribution and answer common questions relating to measuring cross channel performance and ROI. Joining Chittilappilly will be moderator Bryan Eisenberg, a New York Times bestselling author and SES Advisory board member, as well as panelists Thomas Bindl, CEO of Refined Labs GmbH, and Adam Goldberg, Chief Innovation Officer at ClearSaleing.

Drawing on the cross channel marketing measurement, attribution management and campaign optimization expertise that Visual IQ's products provide daily to leading brands and their agencies, the company will also be offering attendees complimentary copies of its latest whitepaper, 10 Steps to Enterprise Marketing Measurement: An Executive Checklist. To receive a copy as well as enter a drawing to win one of two Xbox Kinect systems, visit the company's booth (#1124) in America's Hall I.

"Despite executing very unique programs, many marketers are asking the same questions: which types and combination of marketing tactics are the most likely to lead to conversion, and which tactics will result in the highest ROI?" said Chittilappilly. "Visual IQ's role at SES is to help them learn how to answer these questions by sharing what we've observed as best practices and proven, effective attribution management strategies."

SES, taking place at the Hilton New York, is the leading international conference series for webmasters, digital agencies, online marketers and corporate decision makers. Over the years SES has guided search marketers of all skill levels through the fast changing and complex world of search -- the single fastest growing marketing sector. Visual IQ is offering a special discount code to those interested in registering to attend: enter "20VIQ" when you register to receive a 20% discount off a one- or two-day conference pass. Free exhibit hall only passes are also available in advance.

About Visual IQ

Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Our hosted IQ Intelligence Suite reveals cross channel performance insights hidden within companies' marketing data, driving actionable recommendations to improve marketing effectiveness.

These enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix. The state of the art science behind our marketing software products combines a user-friendly visual interface with advanced attribution management and predictive modeling functionality that clearly shows clients where opportunities exist for marketing optimization.

Visual IQ can be reached toll free by calling 888-376-0603 or at info@visualiq.com, or by visiting www.visualiq.com.

Contact Information

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    Katelyn Henry
    Version 2.0 Communications
    617-426-2222
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