July 13, 2011 08:00 ET Opens Public Beta: Connects Public to Publishers, Designers and Data

Exits Private Beta With 60,000 Members, 2,000 Indexed Visualizations, Key Partners and New Twitter Visualizer Live Today

SAN FRANCICO, CA--(Marketwire - Jul 13, 2011) - (, the new Silicon Valley-based platform that showcases the diversity and beauty of visualizations, connecting creators with audiences and publishers with content, today launches into public beta, opening its site to the public at-large.

Previewed on April 6th at 500 Startups' Demo Day, a video describing's promise quickly burnt its way across the Web, contributing to the list of 60,000 people signed up for beta invites, 7,500 Twitter followers, and an enviable list of designers and publishers.

"We knew we were onto something big, having seen the power of data visualization work so dramatically across the Web," said Stew Langille, co-founder and CEO of "Three months in, we've gotten more validation than we could have imagined, and an A-list group of partners that shows we're the real deal."

Infographics and data visualizations are shifting the way people find and experience stories and interact with brands, creating a new medium for this new world of big data. They help communicate complex ideas in a clear, compact and beautiful way -- taking deep data and presenting it in compelling visual shorthand. With more than 2,000 indexed, searchable data visualizations, is the largest resource of its kind on the Web.'s dominant position has already attracted key partners in publishing, design and distribution, including: The Atlantic,, eBay, Inc., GOOD, OMD, National Geographic, The Next Web, and Smirnoff, among others.

"'s onto something really exciting in the data visualization world, understanding the power behind making complex stories accessible through meaningfully presented information, something we've done in our magazines for quite some time," said Robert Michael Murray, vice president, social media at National Geographic. "As more publishers embrace this form of storytelling, will be leading the way with their unparalleled combination of visual content, rich data, analysts and designers serving as incredible resources for evolving media."

The Twitter Visualizer
Unveiled today at, the Twitter Visualizer exemplifies the kind of automated tools it is creating to turn rich data into interesting, illustrative images. By simply entering a Twitter handle and password, people can compare their own Twitter activity and personality to others, including celebrities ranging from Web gurus like Guy Kawasaki and Kevin Rose, to Hollywood's digerati, including Lady Gaga and Conan O'Brien.

The Twitter Visualizer is a great example of how can be creative with numbers. With 34 celebrities, five mouths, seven hair colors, 12 hair styles, two genders, 11 outfits, two positions and 28 accessories, the program can put each Tweeter in 17,592,960 different scenarios.

The Twitter Visualizer will be followed by a series of other self-service tools that allow visitors to turn huge amounts of data into infographics automatically with The main infographic creation engine will be launched later this year, marking the end of's beta period and the start of a new era in data visualization.'s unique solution is built on deep technology specially designed to deliver, including:

  • A search engine that indexes all existing Web-based data visualizations
  • A powerful data warehouse that brings together datasets from governments, non-profit agencies, and for-profit companies
  • A cloud based platform for simplifying and automating the creation of data visualizations

Founded by the masterminds behind's social and blogging strategy, taps the genius of known visual designers Jess Bachman, founder of and; Nate Whitson, formerly of Picturelab, Shane Snow, a regular contributor to Mashable, and several others. Tal Siach, one of the Internet's leading social media marketers is the third co-founder and Chief Marketing Officer, and Adam Breckler, Vice President of Product round out the founding team.

About (
There's more data than ever, and more ways to get it. As the publishing world gets more complex and attention spans grow shorter, makes it possible to keep up with trending topics in bite-sized, organized formats that pull together relevant sources and make sense of big data. 500 Startups and leading Valley angels, including Mark Goines, Theorem Group, Donna Wells and more, back the company.

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