SOURCE: Vitality Juice Java & Smoothie Bar

June 22, 2006 12:59 ET

Vitality Juice - Java and Smoothie Bar Plans Healthy Growth

Louisiana-Based Wellness and Health Food Chain Expands in Region

NEW ORLEANS, LA -- (MARKET WIRE) -- June 22, 2006 -- As Vitality Juice-Java and Smoothie Bar looks back on the rebuilding process resulting in the re-opening of their two pre-Katrina outlets, the health and wellness chain has shifted their focus back to the goal of expanding in the southern Louisiana region and in other key markets. By opening additional stores based on the same high standards, Vitality's smash hit concept will see healthy growth continue as it enters its third year.

In line with these goals, Vitality Juice-Java and Smoothie Bar is proud to announce plans to open five additional locations to bolster their current line up of three New Orleans metro area locations. In addition to their Mandeville and Metairie locations and their post-Katrina franchise in Harahan, the Vitality Juice-Java and Smoothie Bar brand will soon be found in Uptown New Orleans on St. Charles Ave. and in three Baton Rouge locations. Vitality will also be adding its first out-of-state location in Albuquerque, New Mexico in September.

"After Katrina, we were trying to get our core stores back on line. We have been successful because of our hard working team," said Company Founder and CEO, Dr. Catherine Wilbert, ND. "The reason we are expanding is simple. Once customers come into a Vitality they 'get it,' they realize that we are truly about health and nutrition and we practice what we preach. All of our products are based on these core concepts, just read a Vitality label and you will see that we are what others in this field have always strived to be: really healthy and really tasty," added Wilbert. As the healthy lifestyle concept becomes increasingly popular (for the first time since 1999, natural products retailers saw double-digit growth at 10.9 percent for $25.5 billion in sales (1)), "Folks are realizing we are the perfect partners to help them achieve a healthy balance in their daily lives," concluded Wilbert.

The Vitality Juice-Java and Smoothie Bar truly is a lifestyle store, featuring organic and natural foods, nutritional supplements, wellness resource items, fresh organic juices and organic coffees, healthy balanced smoothies and a full lunch menu. Vitality is definitely the place "Where Healthy...Tastes Good!" The Nutrition Company and Vitality Juice-Java Smoothie Bar is a Mandeville based health and wellness chain created by health and wellness expert Dr. Catherine Wilbert, who has devoted her life to educating consumers about proper nutrition and exercise for a healthy lifestyle. Contact at or 888-551-1080.

1) Spencer, Marty Traynor, "Market Overview: Sales Top $51 Billion," Natural Foods Merchandiser June 2006. 1 June 2006

Contact Information

  • Media Contact:
    Daniel Cherry