SOURCE: VITAMAN

December 09, 2015 03:48 ET

VITAMAN Announces Major Expansion in the U.S.

Australian Company Develops All-Natural Skincare and Haircare for Active Men

BOCA RATON, FL--(Marketwired - December 09, 2015) - VITAMAN, the makers of a comprehensive range of all-natural men's haircare and skincare products based in Australia, is making a bold marketing and distribution push to bring its antioxidant-rich "supplements" for the skin and hair to customers across the United States.

VITAMAN's success stems from its 100% Australian roots. From the country's harsh deserts to its nutrient-rich rain forests to its calming and soothing oceans, the powerful ingredients found naturally in Australia's wild and rugged "Outback Pharmacy" are at the core of every VITAMAN product.

"We have a unique opportunity to disrupt the men's haircare and skincare market in the United States with our 100% Australian, all-natural point of difference -- something that we feel will be an important value proposition for today's discerning, health-conscious consumers," says Shayne Thomas, VITAMAN Marketing Director. "Men today lead busier and more active lifestyles than ever before. They care a lot about looking good. However, they also want simple, effective grooming solutions that actually work."

Beginning as a premium spa brand -- a must-have staple in many of the world's most luxurious spas -- and then moving quickly into the global salon market, VITAMAN has been awarded many times over for its unique cleansing and restoring skincare and haircare treatments.

"We were meticulous in the development of each of our products to ensure the highest quality possible," says Clare Matthews, VITAMAN Founder and Director. "We take pride in knowing that VITAMAN products not only address men's haircare and skincare needs better than any other brand in the market today, but also because our products are so natural and environmentally-friendly that you could practically eat them!"

VITAMAN's unique ingredient story cannot be overlooked. The company works with suppliers across Australia to source the purest, true-to-nature extracts -- via the cutting-edge Cellular Level Extraction Method -- to ensure that the cellular integrity of each ingredient is maintained. This allows VITAMAN to create products that are naturally potent and effective.

Key active ingredients include: Kakadu Plum, containing the highest naturally-occurring levels of antioxidant Vitamin C in the world; Quandong Seed, known for its antioxidant, anti-bacterial, and anti-inflammatory properties; Lemon Myrtle, known for its anti-fungal and anti-bacterial properties; Wild Rosella Flower, restoring healthy skin structure via three powerful antioxidants; and Organic White Tea, the potent antioxidant base of every VITAMAN product.

For more information about VITAMAN and its products, visit www.vitaman.com.au.

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