COSTA MESA, CA--(Marketwire - Feb 12, 2013) - Vitamin Blue, Inc. (OTCQB: VTMB) a developer, producer and distributor of water boardsports apparel, accessories and related products, today announced that it has future plans to expand its operations and to focus efforts on exploiting a new high growth water boardsport market segment, the SUP (standup paddle) market. SUP is considered to be the fastest growing sport in the world. The company has been involved in this new segment since its reintroduction a few years back.
The SUP segment has seen rapid growth in popularity in recent years because of the accessibility of the sport; you can SUP on any body of water (ocean, lake or river) throughout the world. Also, nonsurfers can learn to SUP fairly quickly, typically within minutes. These two factors account for its meteoric potential for growth worldwide. Cameron Diaz, Pierce Brosnan, Matthew McConaughey and Cindy Crawford are notable celebrities that have begun to participate in the sport.
This all plays into Vitamin Blue's goal of becoming a premier brand in the water boardsports arena and become the largest boardbag manufacturer in the world.
CEO Frank Ornelas stated, "Due to increasing demand for our products, and subsequent increased production, we are currently looking to expand our operations to the SUP market. We are analyzing our options in different US and overseas markets where SUP surfing is a booming industry. We will keep our shareholders updated. We are committed to maximizing shareholders' value, and believe our company will make significant advances within the near future."
About Vitamin Blue, Inc. (www.vitaminblue.com):
Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and nondurables industry.
Forward Looking Statements:
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