SOURCE: Vitamin Blue, Inc.

Vitamin Blue, Inc.

March 18, 2013 08:00 ET

Vitamin Blue Outlines Growth Strategy to Achieve $50 MIL+ Revenues in 5 Years

Online Revenues Has Already Increased by 500% From Previous Year

COSTA MESA, CA--(Marketwire - Mar 18, 2013) - Vitamin Blue, Inc. (OTCQB: VTMB) a developer, producer, and distributor of water boardsports apparel, accessories and related products, today announced that it has future plans to expand its operations and to focus efforts on exploiting a high growth market segment in the SUP (StandUp Paddle) utilizing marquee customers and worldwide online presence. Vitamin Blue has successfully gained excellent word of mouth from past customers who will contribute greatly to future company growth and expansion. Additionally, the company's competitive advantage is superior customer service which expects to achieve the growth target by executing a two-prong strategy.

Part one of the growth strategy will be to offer our products throughout the United States. National expansion is underway as online presence on both EBay and Amazon has been established to gain new US based customers as well as maintaining current ones. Achieving this will increase the brand and company's image to attract world top surfers endorsement.

Part two of the growth strategy is to pursue international expansion to offer our products around the world. Establishing foreign presence on EBay and Amazon along with potential exclusive distributorship with customers in Portugal and Southeast Asia, Vitamin Blue will vastly increase its global blueprint within the next 3-6 months.

The initial phase of marketing and distributing Vitamin Blue products has started but the company is forecasting the aggressive growth strategy will lead to substantial revenue generation in the short-term and has the potential to become a $50 Million+ brand over the next five years.

There are three primary drivers of shareholders value in the growth strategy:

1. Revenue Growth: A 500% increase in sales from both EBay and Amazon sites has been achieved.

2. Cash Flow Growth: Maintain profit margins to ensure cash balance is strong in preparation for future partnership and endorsement deals.

3. Positive Return on Investment: Work-in-progress to ensure shareholders will achieve the highest return on investment at all times.

CEO Frank Ornelas stated, "Due to increasing demand for our products, and subsequent increased sales on both EBay and Amazon ecommerce sites, we're currently looking to expand our operations in both the US and overseas markets. In addition to these major initiatives, we hope to ensure logical matching of relevant industries and active cultivation of new profit growth to ensure appreciation of stockholders value. Our shareholders are what drive the company to where it is today and we will reward them generously for their vote of confidence in our future."

About Vitamin Blue, Inc. (www.vitaminblue.com): Vitamin Blue designs, develops, produces and distributes water boardsports apparel, accessories and related products. Founded in 1999, the Costa Mesa, California based company is part of the consumer goods sector and nondurables industry.

Forward Looking Statements:

This press release contains forward looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Any statements made in this press release that are not statements of historical fact, including statements about our beliefs and expectations, are forward looking statements. Forward looking statements include information concerning possible or assumed future results of operations, including descriptions of our business plans and strategies. Although we believe that these forward looking statements are based on reasonable assumptions, you should be aware that many factors could affect our actual financial results or results of operations and could cause actual results to differ materially from those expressed in the forward looking statements, including, without limitation, the factors described under "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" of our Securities and Exchange Commission filings.